iHerb - Growth Marketing Manager (MEA)

• Proven experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses. • Hands-on experience managing paid media campaigns across multiple MEA markets. • Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads. • Experience with MEA-specific performance platforms, or similar regional paid media channels. • Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media. • Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels. • Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance. • Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs. • Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs. • Experience building creative testing frameworks and translating performance data into actionable creative recommendations. • Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage. • Hands-on performance marketer with deep expertise in paid media platforms, regional MEA media ecosystems, creative testing, campaign optimization, and incrementality-based measurement • Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse MEA markets • Professional fluency or native-level fluency in English required. • Professional fluency or native-level fluency in Arabic or Hebrew preferred. • Equipment Knowledge: • Experience with Microsoft Office Suite (Word, Excel, PowerPoint) • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred • Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms. • Experience with ecommerce marketing operations platforms & tools. • Generally requires seven (7) + years of experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses. • Bachelor’s Degree in Business or related field preferred • Staffing Agency Submission Notice iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization. • Staffing Agency Submission Notice • Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · Embrace Diversity & Inclusion · Strive for Simplicity • Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly · • Embrace Diversity & Inclusion · Strive for Simplicity • iHerb BenefitsAt iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.