fitt - Head of Marketing and Growth
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Requirements
• This role sits at the intersection of performance marketing, subscription economics, product storytelling, and category leadership. The Head of Marketing will build and lead a high-performing, multidisciplinary team that scales revenue efficiently and sustainably while reinforcing our position as the trusted leader in consumer genomics and preventative health. • 10+ years in growth or marketing leadership, ideally in digital health, biotech, or other regulated or high-trust categories. • Proven success scaling DTC subscription or recurring revenue businesses at 100%+ annual growth while managing CAC, LTV, and contribution margin. • Deep experience running multi-million-dollar paid acquisition programs with clear ownership of unit economics. • Strong background in lifecycle and subscription optimization, including onboarding, retention, and churn reduction. • Experience evolving brand positioning while scaling performance channels in competitive markets. • Hands-on expertise designing and running structured experimentation and A/B testing across the funnel. • Track record building and leading cross-functional marketing teams across growth, lifecycle, product marketing, and creative. • Experience implementing marketing systems and processes in a fast-growing startup environment.
Responsibilities
• Own the full growth funnel from acquisition through retention and expansion, with clear revenue and unit economics accountability. • Develop and execute an integrated growth strategy across paid media, lifecycle, product marketing, and brand. • Build and optimize a diversified paid acquisition mix, including Meta, Google, affiliates, and emerging channels. • Improve CAC, payback period, and contribution margin through structured experimentation. • Design and run A/B tests across creative, targeting, landing pages, and funnel flows • Lead onboarding, activation, engagement, and retention programs to grow subscription conversion and lifetime value. • Build lifecycle journeys across email, SMS, in-product messaging, and personalization to reduce churn. • Define and evolve the core value proposition and messaging architecture for the subscription offering. • Ensure alignment between acquisition messaging, product experience, and lifecycle communications. • Advance our brand toward category authority in personalized genomics while supporting performance goals. • Champion a data-driven, experimentation-first culture with clear testing roadmaps and impact-based prioritization. • Implement scalable growth processes and infrastructure that enable rapid testing and learning. • Build, mentor, and manage a high-performing marketing team across paid, lifecycle, product, and creative, operating both strategically and hands-on.
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