ARMRA Colostrum - VP of Growth Marketing
Requirements
• 12+ years of experience in DTC & CPG, and has played a key role in scaling a brand. • Experience with subscription-focused growth. • Analytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilities • Able to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPI • Exceptional organizational skills • Able to balance the creative art and analytical science of brand-building • Strong leadership and team management abilities, with a focus on developing high-performing teams. • Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results • Deep understanding of ecommerce best practices, usability principles, and information architecture • Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams • Excellent organization and teamwork skills • Detail and deadline-oriented
Responsibilities
• Growth Strategy & Revenue Ownership • Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance. • Develop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing way. • Drive customer growth through full-funnel planning, from awareness to conversion to loyalty. • Build and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictability. • Acquisition & Paid Media Leadership • Lead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channels. • Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM. • Own TTF planning and MMM strategy to guide channel mix and budget allocations. • Lead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targets. • Leadership & Collaboration • Build and mentor a high-performing team of growth marketers and channel owners. • Champion a test-and-learn culture grounded in data, velocity, and impact. • Collaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategies.
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