caseware - VP, Demand Generation (Growth Marketing)

• Develop and execute a global growth marketing strategy aligned with company objectives and revenue targets. • Own the demand generation funnel, including paid media, SEO, email marketing, ABM, and conversion optimization. • Lead and mentor a team of growth marketers, channel specialists, and analysts. • Partner with regional marketing teams to localize campaigns and optimize performance across geographies. • Oversee marketing operations, attribution modeling, and performance reporting to ensure data-driven decision-making. • Collaborate with product marketing and sales to align messaging, targeting, and campaign execution. • Manage and optimize multi-million dollar marketing budgets across channels and regions. • Stay ahead of industry trends, marketing technologies, and competitive landscape to drive innovation. • 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role. • Proven track record of scaling global demand generation programs in SaaS or technology environments. • Deep expertise in digital marketing channels, marketing automation platforms (e.g., HubSpot, Marketo), and CRM systems (e.g., Salesforce). • Strong analytical skills with experience in marketing attribution, funnel metrics, and ROI analysis. • Exceptional leadership, communication, and cross-functional collaboration abilities. • Experience in the accounting or audit industry is a plus but not required.