CrashPlan - Head of SMB Growth Marketing
Requirements
• 7+ years of experience in growth marketing, demand generation, or related SaaS growth roles • Proven experience driving measurable pipeline growth and improving conversion performance • Hands-on experience using AI to improve growth marketing execution through experimentation, reporting, operational workflows, funnel optimization, and process automation • Strong understanding of customer acquisition, lifecycle marketing, funnel optimization, and conversion strategy • Experience scaling trial acquisition and improving trial-to-paid conversion • Experience building and scaling high-performing growth campaigns with measurable business impact • Bachelor's degree in Marketing, Business Administration, or related field • Strong analytical and operational mindset with a passion for solving problems and improving systems • Comfortable working directly in marketing automation, CRM, analytics, and reporting platforms • Excited by the opportunity to build strategy and execute hands-on in a lean, high-impact environment • The total on-target compensation for this position is up to $205,000, which includes a variable target based on assigned metrics, in addition to a full range of benefits. Final compensation will be dependent on various factors relevant to the position and the candidate such as geographical location, candidate qualifications, certifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.
Responsibilities
• We’re looking for a hands-on growth marketer who loves demand generation, driving conversion, experimenting relentlessly, and using AI to build smarter, more efficient growth programs. • As Head of SMB Growth Marketing, you’ll own CrashPlan’s SMB growth engine across acquisition, conversion, and pipeline acceleration. This role is focused on scaling SMB trial starts, improving trial-to-paid conversion, and driving measurable pipeline growth across the funnel. • We’re looking for someone who understands how to combine strong growth fundamentals with modern AI-enabled execution. Someone who knows how to build high-performing campaigns, improve funnel performance, streamline workflows, and move quickly without sacrificing quality. • A player-coach who enjoys rolling up their sleeves to execute, build scalable systems, and use AI to improve efficiency, accelerate experimentation, and remove friction across the funnel. • Reporting to the VP of Demand Generation, this is a highly hands-on role with meaningful ownership, visibility, and impact across the business. • Day In the Life: • Day In the Life: • Own SMB growth initiatives focused on acquisition, conversion, and pipeline growth • Scale SMB trial starts and improve trial-to-paid conversion performance • Build and optimize lifecycle marketing programs across onboarding, nurture, re-engagement, and conversion • Create and scale high-performing campaigns across email, paid media, landing pages, lifecycle channels, and emerging content formats • Lead experimentation and A/B testing across messaging, creative, digital channels, and conversion flows • Build reporting frameworks and dashboards that create visibility into funnel performance, campaign effectiveness, and growth opportunities • Use data and insights to drive optimization, prioritization, and investment decisions • Leverage AI tools and automation to improve execution speed, streamline workflows, reduce manual work, and scale growth programs more efficiently • Partner cross-functionally with Sales, RevOps, Product Marketing, and Content teams to improve customer journey performance and pipeline outcomes • Help build a more agile, experimentation-driven growth culture
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