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Zeta Global - Vice President, Media Activation

London, UK+ Equity3d ago

In Office Vp EMEA Software VP of Marketing VP of Sales Account Management Campaign Management Excel Team Management Reporting

Requirements

• · Experience: 8+ years’ experience in programmatic advertising within Trading, AdOps, or Account Management functions, with a proven track record in people management and media optimization. • people management • media optimization • · Presales Acumen: Demonstrated experience contributing to presales strategies, media plan pricing, and commercial proposals. • Presales Acumen: • · Technical Expertise: Deep understanding of at least one DSP (DV360, Xandr, Yahoo, or TTD, preferred) along with solid optimization expertise across supply, audience, bidding, and attribution factors. • Technical Expertise: • · Client Skills: Proven ability to represent your organization as a credible subject matter expert whenever client-facing media support is required. • · Analytical Mindset: Strong analytic skills, including a high level of comfort with Excel and data-driven decision-making. • Analytical Mindset: • · Soft Skills: Outstanding business writing, communication, and presentation skills , paired with the ability to manage multiple complex projects in an accelerated environment. • · Languages: Fluent English is mandatory. • Languages:

Responsibilities

• 1. Programmatic Campaign Management • · Media Ownership: Take full responsibility for UK media campaigns, delivering strong performance, managing margins, and supporting account management teams with QBRs and insights as needed. • Media Ownership: • · Account Growth: Partner with sales to identify upsell opportunities to drive incremental budgets and secure renewals. • Account Growth: • · Technical Solutions: Troubleshoot, and debug complex ongoing activities related to tracking, ad serving, and trading/optimization issues. • Technical Solutions: • · International Collaboration: Coordinate and support media initiatives across EMEA to ensure cross-border alignment, serving as an escalation resource for your France-based trading manager. • International Collaboration: • 2. Presales Pricing & Strategy • · Commercial Pricing: Set or approve media rates for all programmatic offerings submitted by the Presales Planning team. • Commercial Pricing: • · Strategic Input: Partner with sales and account leadership to provide technical and strategic input on new business pitches and media plans to ensure proposals are setup for success. • Strategic Input: • 3. People Management • · Team Guidance: Oversee and support the France media lead and his/her Paris-based AdOps team. • Team Guidance: • · UK Team Management: Onboard and manage a London-based AdOps team in response to high-growth business needs. • UK Team Management: • 4. Campaign Excellence & Analytics • · Media KPIs: Own performance across your team's campaign portfolio by ensuring programmatic best practices are followed and timely optimizations are made to achieve client KPIs. • Media KPIs: • · Operational Guardrails: Monitor internal and third-party reporting for pacing, performance, and discrepancy tracking. • Operational Guardrails: • · Advanced Analysis: Partner with Analytics and Client Success teams to prepare deep post-campaign reports for Tier 1 clients. • Advanced Analysis: