absorblms - Vice President , Marketing (Go-to-Market)

Remote - CAN1w ago

Remote Vp WW Software EdTech VP of Marketing VP of Sales Product Marketing B2B Go Prospecting Close

Requirements

• 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale • Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs • Experience owning both new-logo conversion AND expansion/retention outcomes — not just top-of-funnel • Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion • Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required) • Strong analytical mindset: you make decisions with data, run experiments, and measure everything • Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week • AI fluency: you understand how AI is reshaping the market and can articulate our differentiation • Are you ready to become an Absorber?

Responsibilities

• Positioning: Product Marketing & Messaging — • Own Absorb’s market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story. • Proof of Value: Solution Engineering — • Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products. • Market Presence: Product Evangelism — • Build Absorb’s presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning. • Market Credibility: Analyst Relations — • Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position.

Benefits

• Absorb is at an inflection point. We’re launching Aura (our AI learning agent), expanding into new product lines, and competing against legacy incumbents who are slower to innovate. The VP of GTM will be the person who translates that product advantage into revenue — both from new customers and from the thousands of existing customers who haven’t yet seen what’s possible. • Four of five functions in our Product to Revenue organization directly own GRR and NRR outcomes. This role is central to that mission. • Fully remote-first work with flexible work arrangements 🏡 • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location 🧘 • New Hire Equipment Allowance and monthly Flex Allowance to support your success 📦 • Endless opportunity for career growth and internal mobility 🌱 • Employee driven DE&I programs 🫶 • Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. With its innovative Strategic Learning Systems (SLS) approach, Absorb empowers businesses to align learning with strategic goals, driving measurable impact and workforce agility. The Absorb LMS platform delivers personalized, scalable, and engaging learning experiences for employees, customers, and partners worldwide. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI, seamless integrations, and an unwavering commitment to innovation. We empower learners to enrich their lives, workplaces and communities. • Our values are simple: • We achieve exceptional results by genuinely caring about each other and the work we do • We’re united, and we grow through our commitment to elevating continual learning! • We believe in the power of AI and technology to make learning accessible to everyone. By exploring new tools and constantly experimenting, we’re redefining what’s possible. We take an AI‑first approach to unlock human potential, drive impact, and scale better outcomes. As the world evolves, Absorb is committed to growing with you. Investing in your skills every step of the way. • We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.