firecrawl - Technical Head of Marketing
Requirements
• A true operator, not a strategist. You've owned a growth number before — not advised on one. You know the difference between a channel that's underperforming and a channel that needs to be killed, and you make that call without waiting for someone else to tell you. • Experienced running marketing for a technical or developer-facing product. You understand how developers discover tools, evaluate them, and decide to actually use them. You've built growth systems for an audience that hates being marketed to. • Strong management instincts. You can run a team with a mix of channel specialists, create cadence, drive accountability, and keep everyone moving in the same direction — without needing perfect information to do it. • Fluent in modern distribution. SEO/GEO, content, product launches, AI-native discovery — you have real operational depth across multiple channels, not just talking points. • Good messaging taste. You're not a pure brand specialist, but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck. • Comfortable working directly with founders. No marketing committee. No approval layers. You'll have a direct line to Eric and be expected to push back, make calls, and own the outcome. • Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, founder-marketer who built a growth engine from scratch. • WHAT WE'RE NOT LOOKING FOR • Marketing leaders who are great at strategy decks and weak on execution • People who need a fully-staffed team under them before they can move the needle • Anyone who mistakes activity — campaigns launched, emails sent, content published — for growth • We're a small team doing a lot. Roles here are loosely defined on purpose — you'll own things that don't have a clear owner yet, and that's a feature, not a bug. If you need your scope fully defined before you can move, this probably isn't the right fit. If you want to build something that matters inside one of the fastest-growing AI infrastructure companies in the world, let's talk.
Responsibilities
• Own weekly signup pacing and growth across core acquisition channels — you're accountable to the number, not just the strategy • Build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time • Run cross-channel planning, prioritization, and execution — including managing channel owners across content, PMM, partnerships, brand, and distribution • Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast • Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control • Keep Eric focused on strategy and major bets — not on stitching the whole machine together week to week
Benefits
• AVAILABLE TO ALL EMPLOYEES • Salary that makes sense — $180,000–$240,000/year (SF, U.S.-based), based on impact, not tenure • Own a piece — Up to 0.1% equity in what you're helping build • Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge • Parental leave — 12 weeks fully paid, for moms and dads • Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human • Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally • Team offsites — A change of scenery, minus the trust falls • Sabbatical — 3 paid months off after 4 years, do something fun and new • AVAILABLE TO US-BASED FULL-TIME EMPLOYEES • Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works • Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs • Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind • Doctegrity telehealth — Talk to a doctor from your couch • 401(k) plan — Retirement might be a ways off, but future-you will thank you • Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit • Pet insurance — Because fur babies are family too • AVAILABLE TO SF-BASED EMPLOYEES • SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy • E-Bike transportation — A loaner electric bike to get you around the city, on us
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