promenade - Senior Growth Engineer
Requirements
• Strong technical SEO experience with a track record of improving organic traffic • Ability to write and ship production code • Comfortable working with: PHP, HTML, CSS, JavaScript • Strong understanding of how search engines crawl, index, and rank websites • Experience with site architecture, internal linking, structured data, and performance • Experience with Google Analytics and Google Tag Manager • Ability to define tracking requirements and build useful funnels/reports • Strong judgment around prioritization, impact, and effort • Ability to operate independently: identify problems, form hypotheses, present plans, execute, and iterate • Product-minded approach to SEO/AEO/GEO and growth • Experience with multi-tenant platforms or large networks of websites • Experience with Google Business Profile at scale • Experience building internal tools, marketer-facing tools, or SaaS features • Familiarity with Ahrefs, Semrush, or similar SEO platforms • Experience using AI tools like ChatGPT, Claude, Gemini, or similar tools to accelerate research and execution • ## You Might Be a Great Fit If • You have been the person who both found the SEO/AEO/GEO opportunity and shipped the fix. • Maybe you started as an engineer and became obsessed with organic growth. Or maybe you started in technical SEO and learned to code because waiting on engineering slowed you down. • Either way, you should enjoy owning the full loop: research, strategy, implementation, measurement, and iteration. • ## First 90 Days • Must be based in the United States • Must be able to work full-time, 40 hours per week • No visa sponsorship available
Responsibilities
• Own Organic Growth • Own organic traffic growth for BloomNation’s premium florist websites as your north-star KPI • Secondarily own organic traffic growth for the BloomNation marketplace • Focus on qualified organic traffic that drives real business outcomes, not vanity traffic • Identify, prioritize, and execute high-impact SEO/AEO/GEO initiatives • Present plans, explain tradeoffs, and then execute on them directly • Ship Technical SEO Improvements • Perform a full technical and strategic SEO audit of the BloomNation marketplace • Build and maintain a prioritized roadmap for technical SEO/AEO/GEO improvements • Write production code, primarily in PHP, HTML, CSS, and JavaScript • Create PRs and ship improvements directly • Improve crawlability, indexation, site architecture, internal linking, structured data, and page performance • Build scalable SEO systems across thousands of florist websites • Build SEO Products & Tooling • Design and build internal and customer-facing SEO/AEO/GEO tools for florists • Build florist-specific tools that give local business owners capabilities they would otherwise need paid SEO platforms, consultants, or agencies to access • Turn SEO insights into scalable product features • Identify opportunities to productize repeatable SEO/AEO/GEO wins across the platform • Own Tracking, Analytics & Attribution • Build and maintain tracking infrastructure using Google Analytics, Google Tag Manager, and related tools • Define what should be tracked, how it should be tracked, and how success should be measured • Create funnels and reporting that make organic performance clear and actionable • Ensure tracking is accurate, reliable, and useful for decision-making • Manage Search & Discovery Integrations • Work with Google Search Console, Google Business Profile, Bing Webmaster Tools, Apple Business, and other search/discovery platforms • Ensure our systems can monitor, update, and respond to changes across key search platforms • Use tools like Ahrefs, Semrush, and internal data to guide strategy and execution • Complete a full technical SEO audit of the BloomNation marketplace • Present a prioritized roadmap with expected impact, effort, and measurement plan • Ship the first set of technical SEO improvements through production PRs • Identify tracking gaps in Google Analytics, Google Tag Manager, and Google Search Console • Improve visibility into organic performance across premium sites and marketplace traffic • Propose at least one florist-facing SEO tool that could become a productized feature • ## Team & Structure • Reports to the Senior Director of AI & Software Engineering • Individual contributor role with no direct reports • Remote-first role with access to a strong engineering team • Highly autonomous position with direct impact on company growth
Benefits
• Your work will directly help thousands of local florists grow their businesses • You’ll build systems and tools, not just run SEO checklists • You’ll work on a rare SEO/AEO/GEO problem: scaling organic growth across a marketplace and a large network of premium local business websites • You’ll have access to modern SEO/AEO/GEO, analytics, and AI tools • You’ll work with a strong engineering organization that can support deeper platform changes • You’ll have meaningful ownership over one of the company’s most important growth channels
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