Nutrafol - Sr. Director, Marketing Analytics (Media Analytics focus)
Requirements
• 10+ years of experience in marketing analytics and measurement roles, with significant time in senior positions • Deep expertise across MMM, multi-touch attribution, incrementality testing, website analytics, and growth/funnel analytics • Hands-on background building or leading MMM and MTA models — with depth to implement, not just oversee • Strong data science foundation: regression, Bayesian methods, time-series, and ML applied to marketing measurement • Applied AI experience in marketing analytics — LLM-based workflows, modeled conversions, or measurement automation • Proficiency in SQL and Python (or R); familiarity with GA4, CM360, and BI tools • Experience mentoring analytics talent across measurement and data science • eCommerce background required; DTC/subscription, and multi-channel experience strongly preferred • Strong communicator; ability to influence cross-functional teams and Leaders across the organization • Comfortable as a senior partner supporting a team that owns strategic direction • Preferred: • Experience applying generative AI or LLMs to analytics workflows (insight generation, automation, self-serve) • Hands-on knowledge of privacy-resilient measurement approaches (server-side tracking, modeled conversions, data clean rooms) • Familiarity with modern data stack tools (Snowflake, BigQuery, dbt) and BI platforms (Looker, Tableau, Power BI) • Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. • $200,000—$220,000 USD
Responsibilities
• Measurement & modeling — provide senior support across the full portfolio: MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics. Lead the technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap. • Methodology & rigor — pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches so stakeholders know which signal to trust for which decision. Bring clarity to complex methodological questions, including privacy-resilient measurement. • AI & advanced analytics — apply ML, statistical modeling, and AI (including LLM-based workflows and modeled conversions) to improve measurement quality, speed, and scalability. • Mentorship — develop team members on measurement craft, modeling depth, and data science methods. Build advanced analytics capability within the function over time. • Cross Functional Communication — translate technical measurement outputs into clear language for marketing, finance, and executive audiences. Support the team's credibility in cross-functional forums. • What success looks like: • Own the strategy for MTA revamp, including implementation, validation, and trust — with clear reconciliation against MMM and incrementality • Ensures measurement rigor is visibly elevated across the portfolio • Introduce and test AI and modern analytics platforms to improve overall capabilities and measurement effectiveness • Manage methodological choices, ensuring they’re well-documented, defensible, and trusted by business stakeholders
Benefits
• Fully remote work experience • Comprehensive medical, dental, and vision package, including FSA program • 401K with employer match • Quarterly Bonus Program • Two company-wide wellness breaks every day • Free lunch on us every Tuesday and Thursday via Seamless/Grubhub • Monthly wellness stipend • Monthly internet stipend • Monthly cell phone stipend • Annual learning & development stipend • Free meditation app membership (Headspace) • Free Nutrafol subscription • Pet insurance discounts and benefits • California residents may review our CCPA notice here.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT