Genius Sports - Product Marketing Manager, Betting
Requirements
• 3–5 years’ experience in B2B product marketing, product-led marketing, commercial marketing, or a related role. • Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics or enterprise software. • A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging. • Experience developing product positioning, value propositions, launch plans, sales collateral and enablement materials. • Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist. • Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth. • Comfortable working cross-functionally with Product, Sales, Marketing and Operations teams. • Highly organized, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups. • Curious, proactive, and comfortable getting into the detail of technical products, customer needs and market dynamics. • Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organizations or B2B technology buyers. • Experience bringing SaaS, data, trading, automation, AdTech, sports tech or betting products to market. • Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy. • Experience creating sales enablement programs, product training materials or product launch frameworks. • Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products or sports betting technology is a strong advantage. • Bachelor’s degree in marketing, business, communications, digital marketing or a related field, or equivalent professional experience. • We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location. Occasional travel may be required. • As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. • One team, being brave, driving change • We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports. • Let us know when you apply if you need any assistance during the recruiting process due to a disability.
Responsibilities
• Positioning: Define our positioning and messaging that differentiates our products in the market to support marketing campaigns.
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