workwave - Communications & Brand Strategist
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Requirements
• Minimum 4-6 years of progressive experience in a Communications, Public Relations, or Marketing role. • 2+ years of experience within a B2B SaaS or technology environment is required. • Demonstrated experience in developing and executing communication strategies for both internal and external audiences. • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field. • Exceptional Writer: Proven ability to quickly craft crisp, compelling, and error-free copy for diverse channels (media, internal email, executive prep). • Strategic Execution: Highly organized with a strong ability to translate high-level strategy into tangible, high-quality deliverables and manage multiple projects simultaneously under tight deadlines. • Tech Stack Proficiency: Experience with media monitoring (e.g., Cision, Muck Rack) and analytics tools (e.g., Google Analytics, social media management, internal comms platforms). • Interpersonal & Collaboration Skills: Proven ability to confidently work with and provide counsel to subject matter experts, senior leaders, and external partners. • Proactive & Resilient: A self-starter who can take initiative, anticipates potential issues (e.g., reputation risks), and operates effectively in a fast-paced environment.
Responsibilities
• Corporate Communications • Program Execution: Own the day-to-day execution of key corporate communication programs, ensuring alignment with overall business goals and marketing objectives across our vertical pillars. • Corporate Content Creation: Draft, edit, and manage the production of high-impact corporate content, including press releases, executive talking points, media pitches, and thought leadership articles that consistently adhere to WorkWave's brand voice. • Media Relations Coordination: Serve as the primary internal contact and operational lead for our external PR agency/consultant. Coordinate content flow, manage timelines, and track deliverables to ensure strategies and KPIs are met. • Executive Visibility: Manage the full lifecycle of speaking opportunities and corporate/brand awards, from tracking calendars and drafting submissions to coordinating detailed executive prep and internal promotion strategies. • Online Reputation Management: Systematically monitor and manage all corporate review platforms. Draft and post all corporate-level review responses and manage the internal process for soliciting new reviews. • Reddit Strategy: Spearhead our Reddit strategy by monitoring community discussions, engaging with relevant threads, and managing brand presence to foster authentic dialogue within core vertical markets. • Influencer Relations: Lead our influencer relations program to identify, recruit, and manage relationships with industry thought leaders and key voices in the pest control, green, and cleaning/security sectors. • Internal Communications & Employee Engagement • Internal Communications Strategy & Messaging Alignment: Develop and execute a proactive internal communications strategy that ensures employees understand WorkWave’s mission, business priorities, and how their work connects to the overall brand promise. • Communication Governance: Ensure a consistent, clear, and timely flow of information to WorkWave's 700+ employees, fostering a culture of transparency and engagement. • Brand Management & Measurement • Brand Governance: Act as a brand steward, ensuring the consistent application of our brand guidelines, messaging, and visual identity across all communication channels and materials, including training cross-functional teams. • Measurement & Reporting: Track, monitor, and analyze the effectiveness of communication and brand initiatives using established KPIs. Prepare data-driven reports and provide actionable insights to optimize future performance. • Cross-Functional Collaboration: Partner closely with Marketing, Product, and Sales teams to ensure brand messaging is cohesive and integrated into all campaigns, events, and product launches.
Benefits
• Opportunities to participate in charitable events and give back to the community • We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth • Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense! • Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year • 10 Time winner of Best Place to Work in New Jersey by NJBiz! • WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine • Named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)
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