Gusto, Inc. - Product Marketing Leader, Gusto Core Products
Requirements
• 10+ years in marketing, product marketing, or product management, with 6+ years focused on product marketing • Proven success leading portfolio-level GTM strategy and execution across multiple products and audiences • Strong leadership and people management experience, with a track record of coaching and building high-performing PMMs • Ability to move between strategic planning and hands-on execution—comfortable with ambiguity and bias toward action • Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing • Deep experience with customer segmentation, positioning, pricing, and GTM planning • Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus • CompensationOur cash compensation amount for this role is targeted at $190,000 - $235,000/yr in Denver & most remote locations, $220,000 - $280,000/yr for San Francisco & New York, and CAD 175,000-230,000 for Toronto. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Responsibilities
• Lead Product Positioning & Strategy: Own and evolve Gusto’s product- and portfolio-level positioning and messaging across our target audiences. Ensure we show up as a clear, differentiated, and valuable solution in the market.Architect & Execute GTM Strategy: Lead go-to-market strategy and execution across product areas—partnering with Product and Marketing to shape customer segmentation, pricing, and GTM motions that drive adoption and growth.Turn Insights Into Action: Synthesize market research, customer insights, usage data, and cross-functional input to identify opportunities and inform strategy. Translate strategy into actionable plans and ensure GTM execution lands with excellence.Lead & Grow a High-Impact Team: Manage and develop a team of product marketers. Create clarity and focus, raise the bar on craft, and foster a culture of insight-driven thinking, collaboration, and results.Drive Cross-Functional Alignment & Accountability: Act as the connective tissue across Product, Sales, Marketing, and Customer Experience to align on shared goals and orchestrate execution across teams. Bring structure, momentum, and accountability to complex initiatives.Own Performance & Optimization: Define success metrics and track performance across initiatives. Drive regular reviews of GTM performance and lead iteration to improve outcomes over time.
Benefits
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale. • 2-3 days • Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. • When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees. • Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
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