ABM Manager
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Responsibilities
- Develop and execute a scalable ABM strategy aligned to go-to-market priorities and revenue goals.
- Define and manage target account segments in partnership with Sales and RevOps.
- Build account plans, buying group strategies, and messaging frameworks for priority accounts.
- Plan and launch multi-channel ABM campaigns across various platforms including email, paid media, website personalization, events, direct mail, and sales plays.
Benefits
- Ownership of planning, execution, and optimization for ABM programs targeting enterprise accounts.
- Collaboration with Sales, SDRs, RevOps, Product Marketing, and Content teams to drive engagement and revenue impact.
- Experience in building scalable marketing programs that partner deeply with sales.
- Use of data to inform strategies for deal acceleration and expansion.
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