WhiteTech - Senior/Lead Product Marketing Manager
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Requirements
• Proven marketing experience and expertise in the Online Gambling, iGaming, and CS2/CS:GO Skin Gambling ecosystem is a must. • Successful experience in launching products to the market, creating and executing go-to-market (GTM) and positioning strategies, and implementing marketing initiatives. • Experience in setting up successful collaborations with Counter-Strike (CS) streamers. • Proven experience in growing a start-up project toward a market leader position. • Previous experience working in start-up environments with rapid iteration cycles. • Experience leading or mentoring PMM teams or cross-functional squads, or a strong desire to step into a leadership role. • Proven hands-on experience building and scaling marketing processes from the ground up. • Knowledge of the entire lifecycle of a product, from ideation to market launch and beyond. • Solid understanding of product marketing lifecycle, digital marketing principles, user acquisition channels/funnels, retention loops, unit economics, and the metrics that matter. • Experience working with analytics tools and turning data into stories & actions. • Strong data analysis skills with the ability to work with large amounts of data and generate practical recommendations. • Passion for gaming, esports, and the CS2/CS:GO community. • Fluency in Ukrainian or Russian and proficiency in English for technical collaboration in a remote/global team setting. • Ability to work within the CET/EET time zone. • If that sounds like you - send over your CV, and let’s talk!
Responsibilities
• Leading and growing the Product Marketing function with a hands-on approach. • Develop marketing strategies for our B2C products and B2B platform features. • Contribute to product mechanics and design with proven, market-tested enhancements. • Structure effective partnerships with traffic acquisition partners. • Create positioning and unique value propositions. • Collaborate hand-in-hand with product, design, and development teams. • Monitor KPIs (conversions, engagement, retention, launch effectiveness). • Continuously generate, validate, and prioritize bold hypotheses for A/B tests and funnel improvements. • Optimize conversion across key funnel stages - from first touch to deposit (not just to match market benchmarks, but to beat them). • Initiate changes to increase conversions, user engagement, and retention. • Synchronize marketing activities with the product roadmap. • Plan marketing launches and entering new markets. • Conduct market, competitor, target audience, and customer development research. • Work closely with stakeholders to define product positioning, messaging, and unique value propositions that align with market demands and clearly communicate product benefits. • Collect feedback and analyze website and product analytics to monitor feature/product adoption and customer engagement, informing ongoing marketing strategy and product development. • Exploit AI tools (e.g., ChatGPT, Midjourney, automation frameworks) to accelerate research, ideation, and execution. • Report on the effectiveness of initiatives and promotion results. • Recruitment Process • Application Review (1-2 weeks).If you have not received a response from the recruiter, it means that your experience is not relevant to this vacancy. • Interview Stages (2-3 weeks). • Prescreen Call with Recruiter - 30 min. • Interview with Chief Product Officer - 60 min. • Test Assignment. • Final Interview with CEO - 60 min. • Referrals: Employment and Background Check.
Benefits
• Competitive compensation package (depends on your experience and skills). • Fully remote work with flexible hours (within the CET/EET time zone) from any location of your choice. • 29 business days of vacation and paid sick leave. • Corporate equipment (laptops, monitors, etc.). • Professional courses/certifications (200 EUR per year). • Operating in a start-up environment with cutting-edge technologies and unlimited investments in software upgrades, free from legacy systems or outdated solutions. • A values-driven culture with a friendly, supportive work environment. • Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency. • We’re not looking for someone to just “join the team” - we’re looking for someone ready to shape the product, lead meaningful growth, and make an impact from day one. • Competitive compensation package (commensurate with your experience) • 19 business days of flexible Paid Time Off (PTO) • Fully remote work with flexible hours (within the CET time zone) from any location of your choice • Values-driven culture with a friendly and supportive work environment • Opportunity to regularly participate in conferences and community events as both a participant and contributor • Matrix organizational structure designed to streamline communication, remove barriers, and promote efficiency • Embrace the opportunity to develop your skills in a cutting-edge fintech environment. • Please apply now to be part of our dynamic team and make a tangible impact on the future of payments! • Let’s build something great together! • Let’s build • something • great together!
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