Blueprint Technologies - Web & Marketing Analytics Manager
Requirements
• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field. • Advanced experience with Google Analytics or a comparable web analytics platform. • Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation. • Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis. • Demonstrated experience designing and evaluating A/B tests. • Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power. • Ability to turn ambiguous business questions into structured analytical approaches. • Experience supporting marketing, growth, ecommerce, or web experience teams. • Ability to translate raw data into concise, actionable recommendations. • Strong written, verbal, and data-storytelling skills. • Ability to independently prioritize work across multiple stakeholders and concurrent requests. • Experience with FullStory or another behavioral or session analytics platform. • Proficiency with SQL and experience querying large datasets. • Experience with Power BI, Tableau, Looker, or another business-intelligence platform. • Experience with Optimizely, LaunchDarkly, Ninetailed, or a similar experimentation platform. • Familiarity with SEO analytics, ecommerce analytics, or authenticated customer experiences. • Experience analyzing web-generated leads and sales-funnel performance. • Experience supporting technology, developer-focused, or other complex digital products.
Responsibilities
• You will support a web experience and marketing organization by translating complex digital-behavior data into clear, actionable insights. You will evaluate website performance, analyze customer journeys and conversion funnels, measure experiments, and help marketing and web teams understand what is working and where improvements are needed. • This role is ideal for an analytically minded marketer who enjoys solving ambiguous problems, investigating user behavior, and communicating findings to both technical and nontechnical stakeholders. • Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects. • Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance. • Design, monitor, and evaluate A/B tests and other web experiments. • Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior. • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends. • Translate loosely defined stakeholder questions into structured analytical plans. • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities. • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics. • Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance. • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership. • Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes. • Document measurement approaches, findings, and repeatable reporting processes.
Benefits
• At Blueprint, we strive to offer competitive pay that reflects the value of our team members. Compensation for this role is influenced by a variety of factors, including skills, education, responsibilities, experience, and geographic market. For candidates based in Washington State, the anticipated salary range is $26.44 – $31.25/hr. with a mid-point of $28.58/hr. Please note that we typically do not hire new employees at the top of the posted range. Actual starting pay will be determined based on experience, skills, and internal equity. The final salary and job title may vary depending on the selected candidate’s qualifications and could fall outside the stated range. • $26.44 – $31.25/hr. • mid-point • $28.58/hr.
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