wattpad - [WEBTOON] Global Brand Marketing Manager
Requirements
• 5+ years of brand marketing experience, ideally within entertainment or fandom-driven industries. • Proven experience developing brand strategies and executing integrated, multi-channel marketing campaigns. • Strong understanding of the U.S. entertainment landscape, media ecosystem, and consumer trends. • Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority. • Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns. • Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy. • Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment. • Excellent communication, presentation, and storytelling skills. • Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment. • Experience marketing to fandom-driven audiences with a strong understanding of community building and audience engagement. • Familiarity with WEBTOON, anime, manga, web novels, gaming, or adjacent fandom communities is strongly preferred. • Bilingual proficiency in English and Korean is strongly preferred.
Responsibilities
• As a member of the Global Brand Task Force, help build WEBTOON's brand foundation in the U.S. and globally, and develop short, mid, and long-term strategies to drive brand growth. • Shape WEBTOON's brand marketing vision, positioning, and core messaging. • Partner cross-functionally with teams across the company worldwide to ensure the brand is executed consistently across all channels, and keep brand initiatives aligned with measurable user growth goals. • Own execution of always-on and major brand campaigns and 360-degree, multi-channel activations end to end—from planning through execution - including digital advertising, OOH, experiential, strategic partnerships, and influencer/celebrity partnerships. • Manage campaign budgets, timelines, and agency/vendor relationships, working in close partnership with the Creative team. • Partner with Creative teams to develop compelling campaign concepts, messaging, and creative assets that consistently reinforce the WEBTOON brand. • Develop measurement frameworks to evaluate campaign effectiveness and to optimize future initiatives based on the results. • Track and report campaign and brand performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception. • Develop scalable marketing frameworks and campaign playbooks that improve execution efficiency and collaboration across the Task Force and broader team.
Benefits
• Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals • Health benefits, including vision and dental! • Generous PTO and Parental Leave Top-up • 401K Contributions • Global WEBTOON and LINE FRIENDS discount program • Winter break shutdown and a whole lot more! • With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
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