AG1 - Director, NPD Marketing (Contract)
Requirements
• 8+ years of experience in brand strategy, innovation marketing, product marketing, or new product development marketing • Proven ability to develop positioning frameworks, messaging architecture, and creative briefs for consumer products • Strong strategic thinking and ability to synthesize complex inputs into clear, actionable recommendations • Experience developing positioning and messaging for new or evolving product spaces • Excellent written communication skills, with the ability to create polished, executive-ready deliverables • Ability to collaborate effectively with brand, creative, insights, product, and go-to-market stakeholders • Strong independent operator who can quickly ramp, manage defined deliverables, and incorporate feedback efficiently • Experience in wellness, CPG, supplements, functional food and beverage, or consumer health brands preferred • Prior Director-level or senior consultant experience preferred
Responsibilities
• Develop positioning recommendations for emerging product or new category opportunities • Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution • Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities • Create creative briefs that provide clear direction for internal creative teams and/or agency partners • Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points • Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards • Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning
Benefits
• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.
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