Bobbie - Interim Marketing Director

• Senior marketing leader with strong product marketing chops and experience taking products to (and back to) market. • product marketing • Hands-on CPG experience, ideally including a relaunch; comfort with retail and packaging. • Fluency in customer research and journey mapping, and a habit of letting insight drive decisions. • customer research and journey mapping • A true generalist who can own channel strategy, a marketing calendar, and a leadership narrative—and switch registers between them cleanly. • A strong cross-functional operator who builds trust fast with growth, retail, and creative partners. • Experienced enough to make the final call—and confident enough to make it quickly. • The Vibe • The Vibe • Bring the energy. You bring taste, energy, and point of view. • Bring the energy. • Culture-forward. You inject vibes and inspire the team, not just manage tasks. • Culture-forward. • Decisive. You’ve been around the block enough to make the final call and own it. • Decisive. • Logistics • Logistics • This is a fixed-term role covering a maternity leave of roughly six months. It’s remote-friendly. Note that this role does not carry direct media budget responsibility and does not run performance marketing—the focus is brand leadership and cross-functional strategy. • At Bobbie, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.