Flo Health - Content Strategist, Product
Requirements
• Analyse existing product features (e.g., scores, tracking, insights) and identify content opportunities • content opportunities • Collaborate with Product Managers to embed data, insights, and functionality into content • data, insights, and functionality • 3. Lead content ideation and production • Partner with content creators to: • Develop creative briefs • creative briefs • Write or co-create scripts for video and motion content • scripts for video and motion content • Own the end-to-end production process (internal and external teams) • end-to-end production process • Ensure high quality, consistency, and alignment with brand and product • 4. Build personalised content systems • Work with engineers and product teams to: • Define content logic and relevance algorithms • content logic and relevance algorithms • Structure content for personalisation at scale • personalisation at scale • Plan and deliver content batches aligned with user segments, needs, and lifecycle moments • content batches • 5. Drive experimentation and optimisation • Use performance data to refine creative strategy and content direction • creative strategy and content direction • Continuously iterate based on user feedback and engagement signals • user feedback and engagement signals • 4+ years in creative production, content strategy, digital or social media • creative production, content strategy, digital or social media • Proven track record of producing video / motion / digital content at scale • video / motion / digital content at scale • Strong creative thinking + storytelling (especially in engaging video formats) • creative thinking + storytelling • Ability to translate user insights into content strategy • user insights into content strategy • Experience writing briefs and scripts • briefs and scripts • Understanding of content personalisation and user segmentation • content personalisation and user segmentation • Comfortable working with data and performance metrics • data and performance metrics • Mindset • Mindset • Deep empathy for users and the ability to think from their perspective • think from their perspective • Product mindset: sees content as part of the user experience, not just marketing • Hands-on, proactive, and comfortable in a fast-moving environment • fast-moving environment • Strong collaborator across product, tech, and creative teams • product, tech, and creative teams • Experience in health, wellness, or femtech • health, wellness, or femtech • Experience with algorithm-driven or personalised content systems • algorithm-driven or personalised content systems • Familiarity with UA / performance creatives and testing frameworks • UA / performance creatives and testing frameworks • How we work • We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. • You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it. • What you'll get • What you'll get • We support impact with meaningful reward. Here’s what that looks like: • Competitive salary and annual reviews • Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
Responsibilities
• We’re looking for a Content Strategist to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode. This role sits at the intersection of product, content, and growth, ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. • Content Strategist • Perimenopause Mode • product, content, and growth • You will translate user needs and product functionality into a cohesive content strategy, and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement. • cohesive content strategy • 1. Own creative strategy for a user segment • Develop and evolve the creative vision and content strategy for Perimenopause Mode • creative vision and content strategy • Translate user needs, behaviours, and emotional drivers into content directions • user needs, behaviours, and emotional drivers • Ensure content supports key product goals: clarity, validation, and action • clarity, validation, and action • Product Managers – align content with product logic and UX • Product Managers • Content Creators & Designers – co-create and produce content • Content Creators & Designers • Growth / UA teams – test and scale high-performing content • Growth / UA teams • Engineers – enable personalisation and content delivery systems • Engineers • Legal, Medical & Science teams – ensure accuracy and credibility • Legal, Medical & Science teams
Benefits
• Opportunity to participate in Flo’s performance incentive scheme • Paid holiday, sick leave, and female health leave • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents • Accelerated professional growth through world-changing work and learning support • In-person collaboration and work in a hybrid model, with 3 days per week spent in the office • 5-week fully paid sabbatical at 5-year Floversary • Flo Premium for friends & family, plus more health, pension and wellbeing perks • Diversity, equity and inclusion
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