oaknorth.ai - Creative Design Lead

• An exceptionally high taste bar in brand and marketing design, and the willingness to set it by example. This role is part IC: you will personally design the highest-stakes pieces, not just review them. • Significant experience in brand and/or marketing design, including at least 2 years leading or managing designers. • Experience managing a distributed team across multiple time zones. • Hands-on experience deploying AI tools inside a live production pipeline (e.g., Firefly, Flora, Figma AI, or equivalent), with measurable impact on throughput, time-to-asset, or revision cycles. This could also be results of experiments on the creation of a pipeline or tools. • Demonstrated ability to evolve and improve a brand system (not just maintain it) across web, campaigns, and collateral. • Track record of tying design work to commercial outcomes (conversion, engagement, brand lift, or sales enablement velocity). • Lead-level brand craft: typography, layout, composition, restraint, and production-quality execution. • Shipped across formats in tight cycles (homepage design, campaign creative, sales decks, event assets). • Evolved a brand system while keeping consistency high, not just “policing” it. • Management at distance • Managed a distributed team across time zones, including async critique and structured handoffs. • Coached and levelled up designers while protecting a high craft bar. • Run hiring, performance, and succession • Commercial instinct • Partnered directly with Marketing, Product, and other stakeholders on priorities and trade-offs. • Used data to set direction, make decisions, and defend recommendations. • Translated brand and design choices into measurable business impact. • Speed and nerve • Default to shipping, learning, and iterating. • Make decisions with imperfect information and keep momentum. • Hold quality under pressure. • Experience in fintech, banking, or another regulated industry a significant plus • Built and maintained prompt libraries, templates, and brand guardrails inside an AI-enabled production pipeline. • Measured workflow impact (time-to-asset, revision cycles, throughput) and iterated based on data. • Experience scaling a brand system to support new product launches or market expansion. • We embrace differences and know that when we can be ourselves at work, we are happier, more motivated, and creative. We want to be able to bring our whole selves to work, have our own perspectives and know that we belong. As such, through your behaviours at work, we expect you to reflect and actively sustain a healthy engineering environment that looks like this: • A wide range of voices heard to the benefit of all • Teams that are clearly happy, engaged, and laugh together • Perceivable safety to have an opinion or ask a question • No egos - people listen to and learn from others at all levels, with strong opinions held loosely • ## What makes working here better 😍 • This is a truly hybrid role, offering the flexibility to work from home while also providing opportunities to collaborate in person with the team when it adds value. There’s no fixed requirement for days in the office, instead, we focus on creating space for engineers to engage meaningfully, whether that’s in-person for whiteboarding sessions or remote for deep focus work. • Work-life balance 🌴 - 25 days holiday (plus bank holidays) each year, and enhanced family leave allowances.