User Acquisition Manager (Facebook)
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Requirements
- 2+ years of hands-on experience with Meta Ads
- Proven experience managing $500k+ monthly budgets per product
- Mandatory experience with subscription-based B2C products (minimum 2 years)
- Strong performance mindset with a clear focus on CPA, and ROAS
- Experience scaling paid social campaigns in Tier 1 markets
- Solid understanding of key metrics: CPA, ROAS, ARPPU, LTV, churn
- Confident use of analytics and reporting tools (GA, Looker Studio, GTM, Sheets)
- Self-starter with strong ownership, accountability, and result-driven thinking
Responsibilities
- Plan, launch, optimize, and scale Meta Ads campaigns with a strong focus on CPA,ROAS
- Run continuous A/B tests (creatives, audiences, placements and etc.) and develop growth hypotheses
- Analyze marketing and product metrics such as LTV, ARPPU, ARPU, churn, and retention
- Manage and scale budgets across Tier 1 GEOs
- Work closely with the creative team to brief, test, and scale winning creatives
- Participating in the development of a marketing strategy together with the team
- Researching and launching new traffic channels (TikTok, Applovin and etc)
Benefits
- A profitable product that is already scaling
- A large pool of winning creatives ready to be scaled
- A skilled and experienced creative team
- Unlimited vacation policy
- Flexible working hours — choose your own schedule
- Real impact on product growth, not just campaign execution