DEPT® - Principal, Art Direction - GenAI
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Requirements
• 5+ years of experience in design, digital art, content creation, visual storytelling, or integrated campaign production within an agency, studio, or high-growth brand environment. • A portfolio demonstrating exceptional visual taste, strong conceptual instincts, and high-level execution across digital, social, brand, motion, or campaign work. • Deep experience using ChatGPT image generation professionally within creative workflows. • Strong understanding of modern visual culture, photography, design systems, motion aesthetics, internet culture, and emerging creative trends. • Advanced proficiency in Figma and AI-assisted creative workflows. • The ability to rapidly iterate while maintaining a premium level of craft and consistency across high-volume outputs. • Comfort operating in fast-moving environments with shifting priorities, quick-turn feedback cycles, and tight timelines. • Strong communication skills with the ability to clearly articulate creative rationale and visual decisions to internal teams and creative leadership. • Curiosity around emerging technologies and excitement for helping shape the future of AI-enabled creativity.
Responsibilities
• Generate visually sophisticated AI-driven creative across performance campaigns and innovation work while maintaining a high bar for craft and originality. • Translate creative briefs into compelling visual outputs across a range of aesthetics, including photoreal, conceptual, graphic, product, lifestyle, and experimental imagery. • Rapidly prototype, iterate, and refine assets based on creative feedback, platform needs, and campaign objectives. • Use ChatGPT image generation tools to create scalable visual content systems, campaign assets, conceptual explorations, and production-ready creative. • Art direct and refine outputs with a strong understanding of composition, typography, lighting, styling, realism, motion, pacing, and visual storytelling. • Partner closely with Creative Directors, Designers, Motion teams, and Producers to ensure all outputs align with brand standards and campaign vision. • Refine and elevate outputs through compositing, retouching, editing, upscaling, and post-production workflows where needed. • Continuously evaluate emerging OpenAI tools, workflows, and creative trends to help evolve the agency’s AI capabilities and creative standards. • Contribute to a culture of experimentation, curiosity, and visual excellence across the broader creative organization. • Help identify opportunities for scalable AI-assisted production workflows without sacrificing creative quality or craft.
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: • Healthcare, Dental, and Vision coverage • 401k plan, plus matching • Paid Company Holidays • WE SUPPORT YOU BEING YOU:
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