Adswerve, Inc - Campaign Manager, Social
Requirements
• 3+ years of proven experience in paid social advertising activation and campaign planning. • Hands-on expertise across major paid social ad platforms, specifically Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager. • Ability to translate complex digital media metrics into clear, meaningful campaign stories. • Strong organizational and project management skills with the ability to lead client calls and present data-driven strategies. • Proficiency in placing tracking pixels and Conversions API (CAPI) integrations on client websites (directly or using GTM), managing product catalogues, and building ecommerce conversion and attribution models. • This position pays a base salary of $80,000 - $95,000 per year. Wage differential is based on training and experience. • Where we work • We are a remote-first company with our team of 250+ experts spread across 26 states and six countries, with our main office located in Denver, CO. We keep everyone connected with a team-oriented, remote-friendly culture where every voice contributes and every perspective is valued.
Responsibilities
• Strategy & Planning: • Develop and oversee multi-platform paid social strategies across Meta (Facebook & Instagram), Pinterest, LinkedIn, and TikTok. • Define target audience parameters, leverage first-party and native platform data, and build custom/lookalike audiences. • Collaborate with creative teams to optimize ad formats, creative messaging, and placement-specific content strategies. • Build out comprehensive media plans and leverage new platform features and capabilities to optimize media spend and improve client ROAS. • Campaign Execution & Optimization: • Manage the entire campaign lifecycle, including setup, ad trafficking, QA, and launch within native social ads managers (Meta Ads Manager, Pinterest Ads Manager, and LinkedIn Campaign Manager). • Monitor campaign pacing, performance, and integrations daily to ensure flawless execution. • Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing. • Data, Reporting & Insights: • Interpret and report on attribution models to illustrate the impact of paid social tactics across full-funnel objectives. • Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations. • Leverage Google Analytics, Data Studio, and MMMs/MTAs to track, measure, and report on the success of paid media campaigns. • Client & Team Engagement: • Lead regular planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance. • Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals. • Work cross-functionally with AdOps, Programmatic, and SEM teams to ensure integrated media strategies.
Benefits
• Location: Arizona, Colorado, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Jersey, New Mexico, Pennsylvania, Tennessee, Texas, Utah, Virginia, and Wisconsin. • Location: • Adswerve is looking for a Strategic Campaign Manager, Paid Social to join the Performance Media team! The Strategic Campaign Manager, Paid Social is responsible for the end-to-end execution, management, and optimization of paid social media campaigns across platforms such as Meta, Pinterest, and LinkedIn. This role combines tactical hands-on expertise with strategic insight to deliver measurable business outcomes and maximize client ROI. • Work alongside some of the best analytics and marketing minds in the industry. Get hands-on with cutting-edge martech and AI. Partner with exciting clients and help define what's next for the industry — all while working for a company that prioritizes your work-life balance. Full-time Adswerve employees also enjoy benefits you'll love: • Semi-annual bonus potential • Medical, dental and vision available for employees • Paid time off including vacation, sick leave & company holidays • Paid volunteer time • Flexible working hours • “Work From Home Light” days between Christmas and New Year’s Day • 401(k) Plan with 5% company match and no vesting period • Employer Paid Parental Leave • Health-care Spending Accounts • Dependent-care Spending Accounts • Employer Paid Basic Life Insurance • Voluntary Life Insurance (Employee/Spouse/Child) • Employer Paid Short & Long Term Disability • Employee Assistance Program (EAP) • Continuing Education Reimbursement • Employee Referral Bonus Program • Monthly Remote Work Stipend • New Hire Office Equipment Reimbursement • Adswerve is an Equal Opportunity and E-Verify Employer. All qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local law. Adswerve will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's Form I-9 to confirm work authorization. • If you require assistance with your application, please reach out to [email protected] • Screening of Applications Begins: Immediately and will continue until the position is filled. For best consideration, please apply by the end of November. • Screening of Applications Begins • Recruitment Agencies: We are not utilizing external 3rd party recruitment agencies for this search. Should those needs change, we will seek your assistance directly. • Recruitment Agencies:
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