Found - Performance Marketing Manager
Requirements
• 4–6 years of hands-on performance marketing experience, ideally at an agency working with high-growth DTC or consumer health companies. • Deep, hands-on expertise running and scaling paid campaigns across Meta, TikTok, and Google, with experience in CTV a strong plus • Experience managing significant paid media budgets (ideally $5MM+ per month) and delivering against efficiency goals like CAC, ROAS, or LTV:CAC • Strong analytical skills and comfort working with data and reporting platforms to diagnose performance and make decisions. Experience with attribution and incrementality is a plus. • Experience advertising in healthcare, telehealth, or another regulated category, including navigating platform health policies and compliance review • Clear communication skills and the ability to turn complex data into simple, actionable recommendations for cross-functional partners and leadership
Responsibilities
• Own channel strategy, execution, and optimization across Meta, TikTok, Google, and CTV, managing $2mm - $5mm in monthly spend against CAC and efficiency targets • Analyze channel and campaign performance, uncover insights, and turn them into clear strategic recommendations for budget allocation, bidding, targeting, and channel mix • Partner with the Head of Growth to develop and run a testing and experimentation roadmap spanning audiences, creative, landing pages, and new channel opportunities • Navigate healthcare advertising policies and platform restrictions, working closely with Legal and Compliance to keep campaigns effective and compliant • Build and maintain reporting that gives the team and leadership a clear, trusted view of channel performance, trends, and opportunities • Stay ahead of platform changes, emerging channels, and industry best practices, and bring new ideas to the team
Benefits
• Competitive compensation • Medical, dental, vision, and life insurance • Flexible PTO, company-paid holidays, parental leave • 401K, wellness and wifi perks • Flexible, remote-first work culture
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