sabi - Performance Marketing Manager
Requirements
• Deep, hands-on expertise running and optimizing Meta Ads campaigns at scale • Experience on multiple non-Meta ad platforms and a general knowledge of the digital marketing ecosystem • Demonstrated ability to evaluate, test, and scale additional paid channels • Proven track record of driving efficient paid acquisition for a D2C brand • Data-driven and analytical, comfortable living in the numbers daily • Scrappy, get-things-done work style; equally comfortable executing solo and collaborating with agencies • Fluent and enthusiastic user of AI tools to extend your own capacity • Experience with Google Ads, TikTok Ads, and/or Reddit Ads • Experience with lifecycle marketing (Klaviyo, Attentive, or similar) • Experience working in a hardware or consumer electronics D2C environment • If you’re excited about this role but don’t meet every qualification, please apply. As we build, we’re hiring for complementary strengths to form a high-impact team.
Responsibilities
• Plan, build, launch, and optimize paid media campaigns in support of our D2C funnel • Manage campaigns and budgets starting on Meta, then evaluate and expand to additional additional channels such as Google, TikTok, Reddit, etc. • Monitor performance daily, iterate on creative, targeting, and bidding, and report on ROI and efficiency metrics • Assist with lifecycle marketing execution (email/SMS campaigns, flows, segmentation) as needed • Assist with SEO and GEO execution as needed • Use AI tools throughout your workflow to move faster and do more with less • Work closely with the Head of D2C Marketing, internal cross-functional teams, and external agencies to translate strategy into daily execution
Benefits
• 401(k) with company matching • Health insurance • OUR HIRING TIMELINE • Evaluation completed within 14 days of first interview • Offer letter dispatched same day as go decision, valid for 10 days • Start date within 4 weeks of offer acceptance • All candidate queries responded to within 3 hours during business hours
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