healthcare - Growth Marketing Manager
Requirements
• 5+ years of growth marketing experience spanning multiple acquisition channels, with genuine depth in at least two of them • A track record of taking a channel from unproven to producing — you have found traction somewhere that did not have it before, and can explain how you knew it was real • Demonstrated success owning acquisition budgets and hitting CPA, ROAS, or CAC targets in a high-volume, direct-to-consumer environment • Deeply analytical — comfortable with data, attribution, funnel metrics, and building the business case for spend • Comfortable directing agencies and contractors — you have held an outside partner to a number and know the difference between activity and results • Experience building partnerships or affiliate relationships, including sourcing and negotiating them, not only managing them once signed • Working fluency with Google Ads, Microsoft Ads, Meta, and web analytics tools (e.g., GA4) — enough to set strategy and interrogate results, without needing to be the person in the account every day • Able to work directly with data and engineering teams on measurement problems — scoping requirements, prioritizing them, and validating that what shipped actually works • Self-starter comfortable operating without a fully built infrastructure and building programs from the ground up • Excellent communicator and collaborator across internal and external stakeholders • Preferred / Strong Plus • Experience marketing insurance, financial services, or other regulated/consideration-driven products • Familiarity with lead generation, lead aggregators, and eCommerce/DTC acquisition models • Experience with affiliate, partnership, or business development motions in a consumer business • Hands-on exposure to conversion tracking, offline conversion imports, or call tracking platforms such as Invoca • Experience with the U65 / non-ACA insurance market • Prior work in a start-up, scale-up, or private equity-backed business
Responsibilities
• Channel Growth & Scaling • Own the performance of paid search and paid social as channels — setting targets, allocating budget, and holding the agency partner accountable for volume, cost-per-acquisition, and return on ad spend • Manage acquisition budgets across channels, continuously reallocating spend toward the highest-performing sources • Direct campaign, keyword, audience, creative, and landing page strategy with the agency partner, and own the decisions that follow from what the tests show • Partner with Finance and Analytics to forecast spend, model unit economics, and hit blended CAC targets • Measurement & Attribution • Own the accuracy of the conversion and revenue signal returned to advertising platforms across paid, organic, email, and phone • Coordinate with Data and Engineering to specify, prioritize, and validate tracking work — including offline conversion uploads, click-ID capture, and how conversion value is defined • Own call attribution through Invoca end to end, connecting calls to dispositions, enrollments, and economic outcomes, and returning those events to the originating platform • Reconcile platform-reported performance against the internal source of record, and resolve the differences rather than reporting around them • Translate marketing requirements into scoped engineering tickets and carry them through to verified delivery • Organic & Partner Growth • Develop and execute the SEO strategy to grow organic traffic and reduce dependence on paid channels • Source, negotiate, and manage affiliate, referral, and content partnerships — owning them from first conversation through to profitable volume • Evaluate and onboard new acquisition partners, lead aggregators, and eCommerce sources • Develop organic social and content-led channels as potential growth surfaces, working with the Content Marketing Manager on execution • Testing & New Channel Development • Run a structured program of channel tests, defining the traction threshold and the measurement approach for each one before it launches • Make a clear scale, iterate, or stop recommendation on every test, and document what was learned either way • Define acquisition KPIs and build reporting that ties channel spend to enrolled members and lifetime value • Set the strategic direction for conversion rate optimization in partnership with the Director of Insurance Marketing, and work with the Content Marketing Manager to ensure a seamless hand-off from traffic to conversion • Identify and act on new channel opportunities to diversify and de-risk the acquisition mix • Partner with Lifecycle Marketing to align acquisition targeting with retention and lifetime-value goals • Work cross-functionally with Product, Operations, and Analytics to align acquisition strategy with company priorities • Contribute the consumer perspective to Pivot Health’s positioning, messaging, and brand direction • Contribute to the Growth & Marketing roadmap and quarterly operating plan
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT