Pathward, N.A. - Director, Tax Product Marketing

• Owns the Tax Marketing function, including its strategy, priorities, operating plan, budget, technology roadmap, team performance, and business results. • Partners with Tax and Sales leadership to develop campaigns, customer experiences, and sales-support strategies that generate demand and support business objectives. • Develops and leads seasonal and annual marketing plans, including digital campaigns, webinars, educational content, sponsorships, events, and other programs. • Establishes the creative and content direction for Tax Marketing and ensures programs are consistent with brand standards, audience needs, and applicable regulatory requirements. • Leads, coaches, and develops a multidisciplinary team responsible for campaign strategy and deployment, marketing automation, creative production, digital content, project management, and event execution. • Serves as the senior marketing advisor to Tax leadership and directs how marketing resources, channels, and investments support business and sales priorities. • Develops, proposes, and manages the annual Tax Marketing budget based on business objectives, campaign plans, technology needs, events, partnerships, external resources, and expected returns. • Leads Tax Marketing technology strategy and capability roadmap, including Adobe Marketo, Adobe Workfront, Salesforce, Adobe Creative Cloud, websites, and supporting data and integration needs. • Ensures marketing platforms support effective campaign management, customer segmentation, lead handling, project delivery, performance measurement, and scalable operations. • Owns the plan to mature use of the marketing technology stack, increase adoption of existing platform features, and maximize business value from current technology investments. • Identifies opportunities to improve data quality, increase automation, reduce manual work, and connect marketing activity with sales follow-up and business outcomes. • Allocates approved funding, monitors forecasts and spending, evaluates return on investment, and presents funding priorities and tradeoffs to leadership. • Communicates marketing plans, results, investment needs, risks, and recommendations to Tax leadership. • Other duties as assigned. • Bachelor’s degree or equivalent education and work experience in marketing, communications, business, digital marketing, or a related field. • Advanced degree or relevant marketing, automation, CRM, digital, or project management certification is a plus. • 8+ years of progressively responsible marketing experience with a bachelor’s degree or equivalent education and work experience. • Experience owning a marketing function or substantial business portfolio, including strategy, people leadership, budget, technology, and business results. • Experience leading integrated B2B, D2C, or B2B2C marketing across digital, email, web, webinars, events, content, and sales-supported channels. • Experience developing and managing budgets, agencies, consultants, vendors, sponsorships, and external marketing partnerships. • Experience with Adobe Marketo, Adobe Workfront, Salesforce, and Adobe Creative Cloud is strongly preferred. • Experience in banking, payments, tax, fintech, or another regulated industry is preferred. • Competencies • Strategic Marketing Leadership • People Leadership and Talent Development • Business and Sales Partnership • Integrated Campaign and Customer Journey Management • Marketing Technology and Data Fluency • Financial and Vendor Management • Creative Direction • Decision-Making and Accountability • Written and Verbal Communication • The responsibilities listed above are not all inclusive and may be changed at any time.