The Trade Desk - Associate Account Director - Reseller Partnerships
Requirements
• You are an effective partner-facing invididual who is skilled in building and nurturing commercial relationships with channel partners, resellers, or managed service providers. We are looking for an individual with strong communication, commercial, and strategic skills who can act as a trusted advisor across a portfolio of reseller accounts. • Extensive experience within the programmatic industry, with a solid understanding of how DSPs, data, and media buying work across the open internet. • Proven experience working with resellers, technology channel partners, or managed service providers — and a clear understanding of how their business models differ from direct agency or brand relationships. • Demonstrated ability to develop, nurture, and grow strategic commercial partnerships. • A track record of driving revenue growth through partners or indirect commercial channels. • Strong commercial acumen — you can read a partner’s business, understand their P&L pressures, and position TTD as part of their growth story. • Proactively identify and challenge barriers — both internally and externally — with a strong bias for action to drive partner success. • Track record of building programs, frameworks, or scalable approaches from scratch, turning ambiguity into structured, repeatable solutions. • Ability to enable partners to sell and activate on your behalf — equipping them with the knowledge, materials, and confidence to represent TTD effectively to their own clients. • Strong relationship-building skills with internal and external stakeholders at all levels. • Excellent communication and interpersonal skills, with the ability to flex your approach across different partner types and cultures. • The ability to execute with pace and precision in a fast-moving environment, through strong time management and prioritisation. • Ambition to develop personally and contribute to a culture of continuous learning. • Excellent influencing and negotiation skills. • Highly organised with strong attention to detail.
Responsibilities
• Own and grow a portfolio of reseller and managed service partner relationships — companies that contract directly with their own end clients to access and operate The Trade Desk. Act as their primary strategic point of contact at TTD. • Drive commercial health across the reseller portfolio by tracking partner revenue growth, identifying risks and opportunities, and working cross-functionally to unlock new spend through the partner’s book of business. • Operate with high autonomy in ambiguous situations, building solutions where no playbook exists, and tailoring approaches to the unique needs of each partner. • Design and build scalable partner programs (e.g. onboarding frameworks, certification models, enablement structures) where none currently exist, creating repeatable approaches to drive partner growth. • Lead joint business planning with reseller partners — setting shared goals, agreeing on growth targets, and tracking progress against them on a regular cadence. • Serve as a product and platform authority for your partners. Stay close to TTD’s evolving product roadmap and proactively translate new capabilities into commercial opportunities for each partner’s specific client mix. • Actively challenge internal processes and remove barriers to accelerate partner growth, working cross-functionally to solve issues and drive outcomes. • Represent the voice of the reseller channel internally. Identify patterns across your partner portfolio and feed them into product, commercial, and marketing conversations to ensure the channel is well-supported. • Lead key partner meetings and QBRs in collaboration with business development, trading, and solutions counterparts. Maintain visibility at senior levels within each partner organisation. • Support reseller partners through the full lifecycle of their TTD relationship — from onboarding and initial activation through to expansion and renewal — ensuring they are getting maximum value from the platform. • Develop trusting, productive relationships with key stakeholders both internally and externally, including within the reseller’s own client-facing teams. • Communicate effectively with other functional leaders by solving business challenges together, identifying opportunities for growth, and collaborating to drive efficiency and effectiveness across the organisation.
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