GRVT TECHNOLOGIES - Head of Marketing

• We are seeking a Head of Marketing who operates as a market strategist, narrative architect, and ecosystem builder — capable of translating product innovation into market dominance. This role requires both high-level strategic thinking and hands-on execution, augmented by AI-native workflows. • 1. GTM & Growth Strategy • Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion. • Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones — from narrative design to liquidity and adoption outcomes. • Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority, spanning pre-launch positioning, exchange listings, and sustained post-TGE engagement. • Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps to ensure precision in timing and messaging. • Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience. • 2. Community, Liquidity & Network Effects (Upgraded) • Design and scale GRVT’s community as a strategic growth and liquidity layer, not just a communication channel. • Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms — driving compounding engagement, retention, and on-chain participation. • Build structured community systems (ambassador programs, contributor loops, incentive design) that convert users into advocates, liquidity providers, and long-term ecosystem participants. • Lead high-impact activations (AMAs, campaigns, trading competitions, governance participation) tied directly to product adoption and capital inflows. • Continuously optimise community signal quality, engagement depth, and conversion into trading and staking behaviours. • 3. Brand, Narrative & Market Positioning • Define and evolve GRVT’s positioning as a category-defining exchange at the intersection of self-custody, yield, and trading infrastructure. • Craft high-conviction narratives that resonate across retail, institutional, and developer audiences. • Lead a multi-channel content strategy that simplifies complex DeFi primitives into compelling, conversion-driven storytelling. • Establish GRVT as a thought leader in on-chain trading, capital efficiency, and tokenized financial infrastructure. • 4. Strategic Partnerships & Ecosystem Expansion • Build and manage high-leverage relationships with KOLs, crypto media, exchanges, and DeFi protocols. • Identify and execute co-marketing and co-liquidity opportunities with ecosystem partners, launchpads, and infrastructure players. • Expand GRVT’s presence within the broader Web3 ecosystem, driving both brand credibility and user acquisition through partnerships. • 5. Performance Marketing & Token Promotion • Own the full performance marketing stack — including paid acquisition, SEO/SEM, and growth experimentation. • Maintain rigorous tracking of CAC, LTV, activation, and retention metrics across all funnels. • Lead coordinated token promotion strategies across community, content, paid, and partner channels. • Build a culture of experimentation, analytics, and continuous optimisation. • 6. Team & Operating System • Build and lead a high-performance marketing organisation across growth, content, brand, and community functions. • Establish a scalable marketing operating system — integrating planning, execution, analytics, and feedback loops. • Drive cross-functional leadership and alignment across Product, BD, Design, and Leadership teams to ensure cohesive execution of GTM priorities. • Lead complex, cross-regional marketing initiatives and act as the central owner of major strategic projects (e.g. TGE, product launches, ecosystem campaigns). • Own and manage the global marketing budget, with clear reporting on ROI, growth impact, and strategic outcomes. • Leverage AI tools to enhance speed, quality, and scalability across content, analytics, and campaign execution.