Bloom - VP of Marketing
Requirements
• As VP of Marketing, you will oversee the full marketing function, from campaign ideation to execution, ensuring seamless integration across channels. You will be responsible for shaping the marketing strategy, scaling multi-channel initiatives, and bringing the Poppy & Peonies brand to life with consistency, creativity, and measurable impact. • This leader will partner closely with executive leadership to drive growth, inspire cross-functional collaboration, and build a high-performing marketing team. • You are a senior marketing leader with proven success in the fashion or consumer products industry, combining both strategic vision and operational excellence. • You bring a track record of building, scaling, and leading high-performing marketing organizations, including brand, creative, digital, and communications functions. • You are a creative and brand-driven leader, with a keen ability to translate cultural and consumer insights into innovative campaigns that build enduring brand equity. • You have a deep understanding of brand positioning, storytelling, and market differentiation, with experience driving global awareness and engagement. • You possess a strong grasp of digital marketing, social media ecosystems, and emerging technologies, and can balance brand building with performance-driven growth strategies. • You have extensive experience overseeing creative direction and execution, including large-scale campaigns, photoshoots, brand collaborations, and product launches. • You are a collaborative cross-functional leader, skilled at aligning Marketing with Product, Sales, and Executive teams to achieve company-wide goals. • You are an inspiring people leader, known for mentoring and empowering teams, fostering creativity, and driving measurable business impact. • You are adaptable, resourceful, and able to navigate changing priorities with focus, creativity, and resilience. • The recruitment process • Video screen with Talent Advisor from Bloom • Video Interview with Natalie Dusome, Founder + CEO of Poppy & Peonies • Second Video Interview with Steph, VP Operations & Natalie, VP Finance • Reference checks • Applications will be accepted through the end of June. Candidates can expect to hear from us regarding next steps by June 15th. • We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences. • There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
Benefits
• Annual Salary ranges from $225,000-$275,000 • Performance bonus • 4 weeks of paid vacation per year • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed. • Our Commitment to you. • Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in.Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to [email protected] • We believe transparency matters, especially as technology evolves. • At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
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