Bloom - VP of Growth| Poppy & Peonies
Requirements
• 15+ years of experience in growth and P&L ownership • Proven track record leading full-funnel growth (acquisition through retention) within a direct-to-consumer, retail, fashion, or lifestyle brand • Experience managing a team through directors or senior managers, ideally with direct oversight of both acquisition and retention or ecommerce functions • Deep expertise across paid social, paid search, media buying, and performance marketing strategy • Direct experience launching or scaling TikTok Shop and/or affiliate programs as acquisition channels • Strong understanding of ecommerce fundamentals (conversion optimization, merchandising, site experience) and retention/lifecycle strategy (LTV, repeat purchase rate, loyalty, email/SMS) • Strong analytical mindset with the ability to connect data across acquisition, ecommerce, and retention into unified business decisions • Track record of scaling revenue through data-driven strategy across the full customer lifecycle • Experience managing agencies, freelancers, and external partners at a senior level • Executive presence and strong communication skills, comfortable representing growth strategy to senior leadership and the board • Comfortable balancing high-level strategy with hands-on involvement when a new channel or initiative needs direct leadership to get off the ground • Genuine interest in fashion, lifestyle, and community-driven brands • The recruitment process • Video screen with Talent Advisor from Bloom • Video Interview with Natalie Bates, VP Finance • Second Video Interview with Natalie Dusome, Cofounder of Poppy & Peonies • Reference checks • Applications will be accepted until October 30th, 2026. Candidates can expect to hear from us regarding next steps by November 1, 2026. • We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences. • There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
Benefits
• Annual Salary ranges from $225,000-$275,000 • Performance bonus • 4 weeks of paid vacation per year • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • All compensation and benefit amounts are reflected in local currency (CAD/USD where applicable). • At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed. • Our Commitment to you. • Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in.Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to [email protected] • We believe transparency matters, especially as technology evolves. • At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
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