SmithRx - VP of Growth Marketing

• Architect an Experimentation Engine: Build a culture of high-velocity testing across messaging, channels, and outreach strategies. Manage a rigorous pipeline of growth experiments, pivoting quickly from failures and scaling what works. • Architect an Experimentation Engine: • Discover PBM-Specific Growth Levers: Work with Sales and Product to find the channels and partnership loops that land with complex healthcare buyers and the brokers who advise them. Build for both motions: selling direct to employers, and winning through the broker channel that drives much of PBM selection. It's regulated, so build compliance in as you go. • Discover PBM-Specific Growth Levers: • Manage & Scale a Hybrid Team: Run Growth as GTM Engineering: Lead the current Growth Ops and BDR team toward sharper targeting and automation. Build a human-and-agent operating model: agents doing research and personalization at scale, people directing strategy and creative. • Manage & Scale a Hybrid Team: • Build a Technical Growth Pod: Empower this technical pod to build bespoke internal growth tools, engineer new acquisition loops, and test technical hypotheses that standard marketers can't execute. • Build a Technical Growth Pod: • Creative and rigorous: You have the ability to generate bold, high-variance ideas. You also hold them to hard measurement. Both halves matter: the creative swings, and the discipline to know which ones actually worked. • Creative and rigorous • First-Principles Thinker: You don't just copy/paste the B2B SaaS playbook. You have a proven ability to evaluate complex, nuanced markets (like healthcare, fintech, etc) and design bespoke growth strategies from scratch. • First-Principles Thinker: • Scientific Mindset: You treat growth as a science. You have a strong track record of designing rigorous tests, a high tolerance for failed experiments, and a relentless focus on capturing and applying learnings. • Scientific Mindset: • Full-Funnel & Outbound Expertise: You understand how to experiment with outbound sales cadences, BDR metrics, and pipeline generation just as well as digital acquisition. • Full-Funnel & Outbound Expertise: • Technical Acumen: You know how to deploy technical talent (Growth PMs and Developers) to build programmatic growth engines, run complex tests, and bypass traditional marketing limitations. • Technical Acumen: • AI-Powered Experimentation: You go past using ChatGPT to write emails. You use AI/LLM agents for account research and personalized outbound at scale (Clay, Cargo, agent tooling), and you build the team around that model. • AI-Powered Experimentation: • Growth Architecture: You are comfortable designing workflows across modern growth stacks. You have hands-on experience with advanced data enrichment, behavioral product analytics (e.g., PostHog, Amplitude), intent-signaling platforms, and conversion optimization tools (e.g., Mutiny, VWO). • Growth Architecture: • No-Code / Low-Code Operations: You and your Growth Ops lead can move fast without waiting on IT. You know how to use modern LLM platforms to build the tools and infrastructure you need. • No-Code / Low-Code Operations: • Proven Leader with Hands-On Experience: 8+ years of experience in growth marketing, demand generation, or revenue operations at a high-growth, venture-backed startup.