Maximus Health, Inc. - Head of Growth & Marketing (VP)
Requirements
• 10+ years in growth/performance marketing, including 5+ years leading teams • Proven success scaling a DTC subscription business with a high-consideration product — a premium-priced purchase requiring research and trust before buying. Commodity impulse-purchase DTC experience alone is not sufficient. • Demonstrated ownership of a revenue number, not just a media budget — you have built the model tying spend to revenue and defended it to a CEO or board • Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs • A portfolio of persona-driven creative strategy — you can articulate who a campaign was for, why the message fit, and how it performed • Experience owning post-click conversion (landing pages, funnel testing, lifecycle) and the analytical depth to back it: attribution, incrementality, cohorts, forecasting • Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies • Telehealth, regulated health, or wellness category experience (familiarity with health-claim ad policies and compliance-constrained creative) • Experience marketing a multi-product portfolio with distinct buyer personas per product • Experience using AI tooling to multiply team output • High Conscientiousness: Highly effective, organized, dutiful, self-disciplined, and careful. You are the type of person who used multiple colors of highlighters, and everyone wanted to borrow notes from. You never forget a task, execute it flawlessly, and are as reliable as clockwork. • High Horsepower & Humility: High intellectual and physical energy. You eagerly solve big, complex, and ambiguous company problems, while having the humility to “roll your sleeves up” and do the dirty work without complaint. • Creative Thinker: Highly creative thinker who tends to find solutions that others don’t see or inappropriately dismiss. Not content to do the safe bet everyone else takes. • Relentlessly Resourceful (http://www.paulgraham.com/relres.html): highly proactive, does not quit, and finds innovative solutions with little guidance. Bias for action and ability to thrive in an ambiguous environment with a high degree of autonomy. • Passion for Men’s Health & Development: interest in helping men develop a healthy masculinity. Demonstrates personal dedication and interest in health optimization (e.g. diet, exercise, sleep, focus, and relationships).
Responsibilities
• Revenue & portfolio strategy: Own the company revenue target; translate it into growth plans and budget allocation by product, persona, and channel. Partner with Finance to build the forecasting model — spend, CAC, conversion, LTV, and revenue by product line — and report against it to the CEO and leadership team. • Persona-driven acquisition: Define buyer personas for each acquisition channel and understand how conviction and intent differ by source (a research-heavy optimization buyer from community/branded search vs. a validation-seeking buyer from cold social). Treat the channel itself as a persona signal that informs everything downstream. • Creative & messaging: Own creative strategy and messaging architecture — every concept built for a specific persona and adapted natively to Meta, paid search, influencers, affiliates, and emerging channels. Run a testing discipline that links creative to funnel outcomes, not just click metrics. • Brand Marketing. Understand and tell the story of Maximus across different mediums and channels to both grow awareness and educate in a crowded and commoditized space. • Channel portfolio: Own paid media performance (budgets, agencies, optimization, measurement); scale influencer, creator, and affiliate programs into meaningful channels; diversify the mix to reduce dependence on any single platform. • Site experience & conversion: Own what happens after the click — landing experiences matched to persona and channel, messaging continuity from ad through intake to purchase, lifecycle/CRM (email, SMS), and funnel CRO. The customer should never feel the handoff. • Team leadership: Restructure the existing team and agency roster, hire key roles, and build the operating rhythm — planning, budgeting, creative reviews, reporting, and experimentation cadence. • WHAT SUCCESS LOOKS LIKE — FIRST 12 MONTHS • Revenue: Deliver the company revenue target through coordinated portfolio, channel, and conversion strategies • Efficiency: Materially improve CAC and funnel conversion by shipping persona-matched journeys — right creative, right landing experience, right intake flow for each buyer type • Diversification: Establish influencers, affiliates, and search as scaled, measurable acquisition channels alongside Meta
Benefits
• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage) • Full Suite: Medical, Dental, Vision, Life Insurance • Best-in-class 401K options • Flexible vacation/time-off policies • Liquidity of options whenever available • Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)
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