greenlight - Senior Creative Strategist
Requirements
• 5+ years of experience in creative strategy, content strategy, or a related role, ideally with exposure to both data analysis and creative production • A track record of writing briefs that lead to creative work, not just documentation of requests • Strong analytical skills; comfortable in data/analytics tools and confident drawing conclusions from them • A sharp eye for visual strategy and the ability to give editors direction that improves the work • Experience sourcing or managing creator relationships/content • Excellent collaborator able to work across brand, editorial, and creative teams and keep everyone aligned to the same strategy • Strong written communication; briefs need to be clear, persuasive, and easy to act on • Self starter who can work autonomously and drive briefs from insight to output with minimal oversight • Experience in fintech, family finance, or consumer subscription products • Familiarity with short form/social content trends and platform specific creative strategy • Experience working with creator/influencer networks at scale
Responsibilities
• Write creative briefs autonomously, grounding every recommendation in internal performance data and emerging online/cultural trends • Develop a clear strategic rationale for each brief: what we're making, who it's for, why it will work, and how we'll know • Accurately assess and analyze performance data (content, campaign, and platform level) to identify what's working, what's not, and why • Translate analysis into forward looking recommendations • Partner closely with editors to prioritize and champion strong visual strategy, giving clear feedback rooted in strategic intent • Help ensure the "why" behind a creative choice is understood, not just the "what" • Identify and help source content from creators, evaluating fit against brand and campaign strategy • Work directly with creators to ensure output aligns with the brief and Greenlight's voice • Partner with the internal brand team on asset exchange and alignment, ensuring creative stays consistent with broader brand strategy • Act as a strategic connective tissue between data, brand, editorial, and creator relationships
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Paid company holidays and pop-up bonus holidays • Professional development stipends • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $75,000 -115,000 • The estimated base pay range for this position in (CO): $75,000 -100,000
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