greenlight - Creative Director
Requirements
• 5-8+ years of experience in brand marketing, with a strong background leading copy and design for digital products or consumer tech. • Exceptional writing, editing, and communication skills, with a portfolio demonstrating your ability to craft engaging, audience-focused content. • Proven experience developing and executing on a brand strategy, including brand narratives and messaging strategies across multiple channels. • An inspirational and motivational leader with a people-centric approach, dedicated to mentoring teams to produce exceptional and innovative creative outcomes in a fast paced tech environment. • Deep understanding of modern marketing strategies, content strategy, and the unique needs of family, parent, and kid-focused audiences. • Analytical mindset with the ability to use data and insights to inform storytelling and messaging decisions. • Experience marketing multiple products within a brand and as a key contributor in integrated brand campaigns encompassing digital, social media, film/video production, CRM, OOH, and new media. • Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Responsibilities
• Develop and execute our brand strategy with a focus on narrative development, storytelling, and copywriting excellence. • Lead the creation of engaging, on-brand copy and creative for marketing campaigns, product launches, website, email, social media, and in-app experiences. • Collaborate with design, product, and growth marketing teams to ensure all messaging and creative is cohesive, compelling, and tailored to our audiences. • Champion the brand voice, ensuring consistency and authenticity in all written communications and storytelling efforts. • Oversee and mentor a team of writers and brand designers, providing feedback and fostering a culture of creativity and innovation. • Analyze audience insights and campaign performance to refine messaging and storytelling approaches.Co-own awareness metrics with growth. • Identify and develop new storytelling opportunities, including partnerships, campaigns, and product narratives. • Stay up-to-date on industry trends, best practices in copywriting, brand design, and emerging storytelling formats in digital media. • Maintain the documentation of brand standards and guidelines ensuring all of our communications are on brand.
Benefits
• Medical, dental, vision, and HSA match • Paid life insurance, AD&D, and disability benefits • Traditional 401k with company match • Unlimited PTO • Paid company holidays and pop-up bonus holidays • Professional development stipend • Mental health resources • 1:1 financial planners • Fertility healthcare • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave • Flexible WFH, both remote and in-office opportunities • Fully stocked kitchen, catered lunches, and occasional in-office happy hours • Employee resource groups • Our stance on salaries • Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive. • The estimated base pay range for this position in (NY, CA, WA): $140,000 - $190,000 • The estimated base pay range for this position in (CO): $140,000 - $180,000
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