amboss - B2B2C Marketing Manager (Global)

Berlin, Germany, Hybrid2w ago

In Office Mid EMEA Software EdTech Marketing Manager Ambassador B2B2C B2B Reporting Stakeholder Management Close

Requirements

• 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing, • Hands-on experience with CRM/marketing automation tools. • Strong ownership and accountability in a fast-paced, cross-functional environment • Detail-oriented ownership of content quality across CMS, CRM, and collateral. • Data-driven decision-making, even with imperfect or limited data sets. • Proactive in spotting activation/usage gaps and proposing fixes, not just reporting metrics. • Excellent stakeholder management across global/local and marketing/sales teams.

Responsibilities

• Own the end-user journey from “license granted” to “actively using AMBOSS,” including onboarding, activation, and ongoing engagement for students and physicians on institutional licenses. • Build and maintain automated CRM flows for onboarding, feature announcements, and re-engagement, tailored by audience (students vs. physicians) and institution type. • Support institutional renewals by identifying low-usage accounts and running targeted engagement campaigns, in close coordination with Sales and Account/Regional Managers. • Create and maintain institution-facing collateral (onboarding kits, flyers, one-pagers, usage summaries) that Sales and Regional teams use to support rollouts and renewals. • Own and optimize CMS content and landing pages for institutional end users, including license activation and sign-up flows. • Partner with institutions on local activation, such as campus ambassador programs, webinars, and events.

Benefits

• AMBOSSians tell us that innovative work keeps them energized and employee benefits help them to feel appreciated and empowered. We invest in every AMBOSSian with our employee benefits package, crafted to support financial, physical, and mental health, and work-life harmony. • 🌴 Rest & Time Off (30 paid vacation days, AMBOSS holiday, personal purpose day and more) • 🥙 Food & Office Comfort (Daily healthy breakfast & lunch by in-house chef in Berlin HQ, AMBOSS daycare, work remotely from other office spaces in Cologne, Sardinia, Cape Town) • 🏃 Health, Fitness & Mobility (Urban Sports Club – M plan, Fitbit Versa 3, Deutschland Ticket…) • Check out the full list of benefits below: • https://go.amboss.com/the-amboss-prescription-de https://go.amboss.com/the-amboss-prescription-de • We believe that diversity is a powerful driver of innovation and progress. That’s why we are committed to fostering an inclusive, respectful, and supportive environment where everyone—regardless of gender, age, ethnic or cultural background, religion, disability, sexual orientation, gender identity—is valued and given equal opportunity to thrive. We warmly welcome people of all backgrounds to help us fulfil our mission: empowering all medical professionals to provide the best possible care 🩺 • Even if you don’t meet every single point in the job description, we still encourage you to apply. We’d love to hear from you! • AMBOSS operates across multiple international markets and diverse verticals. If this specific role doesn’t feel like the perfect match, we encourage you to browse our other open positions in Marketing and beyond to find where you can make the biggest impact.