searchable - Events & Field Marketing Manager
Requirements
• Significant experience in events or field marketing at a B2B SaaS company, ideally selling to marketing, SEO or agency teams • A track record of events that produced pipeline and revenue you can point to, not just attendance and badge scans • Experience running both conference sponsorships and small, high-touch executive events, across more than one market • Strong organisation and commercial judgement, with the comfort to manage a budget, negotiate with vendors and say no to events that won’t pay back • What you can expect from us
Responsibilities
• Own the events calendar globally, from flagship industry conferences and sponsorships to the right niche SEO, content and marketing events • Own our quarterly key event, 100 key customer targets, in person for high quality thought leadership and networking • Design and run our own regular events, including executive dinners, roundtables, breakfast briefings, workshops and customer meetups, from venue and guest list through to the post-event follow-up • Own and deliver the key sponsorships we do throughout the year, which events to attend, which to sponsor and how we sponsor and exhibit at the events. • Partner with sales on field and account-based plays, building target account lists for each event, booking meetings in advance and making sure every lead end up with the right AEs • Manage event budgets, vendors, logistics, booth design, swag and on-site staffing • Track sourced and influenced pipeline, cost per opportunity and ROI for every event in in our CRM, and write the playbooks that let us run great events repeatedly • What Success Looks Like • In your first 3 months, you’ve mapped events landscape for our audience, agreed a 12-month calendar and budget with the growth team, and run our first Searchable-hosted event. • By 6 months, we run a regular rhythm of our own events, such as dinners, roundtables and meetups, that marketing and SEO leaders actively ask to be invited to, and every event has a clear follow-up plan already in place.
Benefits
• Meaningful early-stage equity pre Series A • 25 days' holiday plus bank holidays • Workplace nursery scheme • Monthly fitness and wellbeing reimbursement • Flexibility in hours – around life and family commitments
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