montu-uk - CRM Executive
Requirements
• 1-2 years of experience in CRM or email marketing. • Hands-on experience with a CRM or customer engagement platform (Braze is advantageous). • Strong attention to detail, with a careful approach to checking work before it goes live. • A good eye for strong copy, with an understanding of what makes messaging clear and effective in an email and SMS context. • Comfortable reading campaign performance and spotting what's working. • Strong organisational and time management skills to handle a regular send schedule alongside ad hoc requests. • A strong eye for great email design, confident building and editing templates, with a solid standard for visual quality. • Ability to work independently or with a team to meet deadlines.
Responsibilities
• Drive impact through timely, personalised messaging to support positive patient outcomes and revenue goals. • Work closely with the wider marketing team to refresh content for recurring BAU campaigns, keeping messaging engaging and on brand. • Make copy and content updates across existing Braze canvases, campaigns and other key aspects of the patient journeys. • Work with our creative team to bring new designs into existing and new templates, keeping branding and formatting consistent throughout. • Lead on a range of A/B tests, helping with setup and tracking results. • Assist with managing suppression and exclusion logic across a range of initiatives. • Assist on basic troubleshooting and investigation when issues arise, working with Patient Support, Governance and Engineering to resolve them. • Support the CRM team on wider strategic and testing initiatives, getting hands-on with new projects as they develop.
Benefits
• Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year three) + 8 bank holidays. • Pension Matching: Up to 5% employer matching contributions. • Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, private healthcare and more. • Growth Opportunities: Collaborate across teams with support to grow your skills and impact. • Enhanced Maternity & Paternity Leave.
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