Evolve - AI Content Strategist
Requirements
• Evolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints — blog posts, emails, social ads, help articles — often all at once. • We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role — roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch — and being the person who delivers it. • AI Content Strategist • Experience with AI agent workflows or multi-agent content systems • Hospitality, travel, or marketplace industry background
Responsibilities
• Build and operate our AI content engine (~60% of your time) • Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and more • Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates • Evaluate, onboard, and optimize AI content tools as the landscape evolves • Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale • Own brand standards and enable the team (~20% of your time) • Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources • Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently • Review and QA contractor and AI-generated output before it publishes • Show up as the creative when it counts (~20% of your time) • Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the difference • Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve • Set the creative standard for what "great" looks like at Evolve • What makes you a great fit • 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite) • Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style • A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make • Strong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself • Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery
Benefits
• For this role our salary range is $110,000 to $135,000 depending on relevant experience. Compensation for this role may vary to reflect local market conditions • Location • All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again. • California Applicant Privacy Policy | Evolve • How we reward Evolvers • We’re intentional about offering benefits that empower every Evolver to thrive both professionally and personally because they’re more than perks—they’re investments in our customer-obsessed, high-performing team. • We believe in treating others as they want to be treated, providing benefits that deliver real value, and challenging the status quo to meet the diverse needs of our team. Whether it’s helping you take care of your health, plan for the future, or celebrate life’s milestones, our offerings are designed to support you every step of the way. • Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • Financial Wellness: • Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Family Support: • Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Health & Wellness: • Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Time to Recharge: • Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. • Growth Opportunities: • Connection: Employee Resource Groups celebrating our diverse communities at Evolve. • Connection: • How we work together • With our core values as our guide, every Evolver helps shape the company we want to work for and the people we want to be. We’ve cultivated a culture of collaboration, care, and responsibility that we can all be proud of, and we’re excited to see what you’ll bring as your authentic self. • Still curious about who we are and what we do? Read more about our business and our culture at evolve.com.
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