Bloom - Director of Brand & Social
Requirements
• You are a well-rounded brand marketer from the fashion or consumer products space with proven leadership experience, leading both strategy and people. • You bring a creative-first mindset, with a focus on building brand equity, community, and storytelling (vs. pure performance). • You have a genuine passion for fashion and consumer products, paired with a strong eye for trends, aesthetics, and cultural relevance. • You are a strategic thinker and creative storyteller, skilled at developing and executing multi-channel campaigns that drive engagement and growth. • You possess a deep understanding of digital marketing, social platforms, influencer programs, and emerging marketing trends/technologies. • You are a collaborative partner who thrives in cross-functional environments, working closely with Creative, Ecommerce, and external agencies. • You have a track record of building, mentoring, and leading successful marketing and social teams, fostering collaboration, innovation, and high performance. • You are adaptable and resourceful, able to pivot priorities quickly while maintaining focus on long-term brand vision and growth. • The recruitment process • Video screen with Talent Advisor from Bloom • Video Interview with Natalie Dusome, Founder + CEO of Poppy & Peonies • Second Video Interview with Steph, VP Marketing & select members from the Marketing team • Reference checks • Applications will be accepted through the end of June. Candidates can expect to hear from us regarding next steps by June 15th. • We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote work while embracing the excitement of in-person experiences. • There will be occasional domestic and/or international travel for photoshoots, events, and team retreats.
Benefits
• Annual Salary ranges from $140,000-$160,000 • Performance bonus • 3 weeks of paid vacation per year • $250 annual period & menstrual budget • $1,000 annual allowance towards Poppy & Peonies product • $400 home office setup allowance • At Bloom, we see conversations around compensation as a continuous discussion. We encourage you to share your desired compensation early in the interview process, but we also understand that as you learn more about the role and the full benefits package, your expectations might evolve. Don't worry - there will be plenty of opportunities throughout the process to revisit and adjust those conversations if needed. • Our Commitment to you. • Like Bloom, Poppy & Peonies is proud to be an equal opportunity workplace. We are committed to equitable employment practices and do not discriminate on the basis of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. • We’re looking for motivated, compassionate people who are excited to contribute, grow with the team, and support the values that Poppy & Peonies believes in. • Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to [email protected]. • We believe transparency matters, especially as technology evolves. • At Bloom, we may leverage AI as a supportive tool when developing role descriptions, interview questions, take home assignments, and interview guides, where appropriate, with the goal of improving clarity, consistency, and accessibility for candidates. However, we do not use AI to source, assess, screen, or interview candidates. Every application is reviewed by a human, every interview is conducted by a human, and all hiring decisions are made by people, not automated systems. Human judgment, care, and accountability are central to how we hire.
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