Eucalyptus - Director of Retention & Monetisation

• You have 10-12 years of experience across D2C brands running P&Ls and owning commercial targets. • You have 10-12 years of experience across D2C brands • You've owned a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business — not influenced it, owned it. You can talk through the plan you set, what you got wrong, and what you'd do differently. • You've owned a repeat-revenue or contribution-margin number in a subscription or repeat-purchase consumer business • You've built a monetisation portfolio, not just run retention campaigns. Pricing and packaging, upsell and cross-sell, plan structures, loyalty — you've decided what to build, sized it, and killed the ones that didn't earn their place. • You've built a monetisation portfolio, not just run retention campaigns. • You are commercially and analytically rigorous on the cost side. You understand contribution margin properly, you've worked with imperfect cost attribution and made decisions anyway, and you hold a hard line on incrementality — including when a flattering headline number is on offer. • You are commercially and analytically rigorous on the cost side. • You've delivered through functions you don't manage. CRM, support, ops, clinical, product. You know how to set a standard, agree an SLA, and hold people to impact using influence and evidence rather than reporting lines. • You've delivered through functions you don't manage. • You've led and built a small senior team — hired well, levelled honestly, and given people real ownership of sub-numbers. • You've led and built a small senior team • You operate at pace in ambiguity and bring your own point of view. This role has no playbook at Euc. You'll be expected to anchor the direction rather than wait for the MD or Commercial to set the agenda. • You operate at pace in ambiguity and bring your own point of view. • Healthcare, or another regulated, trust-based consumer category where what you can say and offer is genuinely constrained. • Experience across more than one market — Germany mirrors this model as it matures, and weight-loss retention may become EMEA-wide. • At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.