Welltech - Remote Management Jobs
Requirements
• We are seeking a highly strategic and execution-focused Senior CRM Manager to own the end-to-end lifecycle of our lead remarketing and automated communication programs for the Yoga-Go application. This role is central to driving first subscription conversion, ensuring that high-intent leads move smoothly from initial interest to their first paid subscription. • Strong analytical mindset and ability to interpret funnel performance and subscription behaviour. • Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping. • Ability to translate insights into actionable strategies and clear narratives. • Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day-to-day basis.
Responsibilities
• Lifecycle Strategy & Execution • Own the remarketing strategy for non-converted leads to drive first-time subscriptions and increase LTV. • Build and optimise automated CRM journeys end-to-end, including segmentation, logic, QA, and performance improvements. • Ensure lifecycle messaging aligns with user behaviour and funnel context. • Campaign Development & Personalisation • Create high-impact, personalised campaigns that communicate Yoga-Go’s value and address barriers to subscription. • Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives. • Deliver clear content briefs and ensure consistent, segment-specific messaging across all touchpoints. • Testing, Optimisation & Analytics • Lead a robust test-and-learn program across offers, messaging, formats, and creative concepts. • Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV. • Document insights to continuously refine campaign effectiveness. • Cross-Functional Collaboration • Serve as the key CRM partner for Yoga-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics. • Ensure alignment across lifecycle campaigns, paywalls, in-app experiences, and brand guidelines. • Performance Management • Lead bi-weekly performance reviews and share insights, blockers, and next steps. • Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion. • ✨ The ideal profile: • 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation. • Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion. • Prior experience partnering closely with content, copywriting, or creative roles. • Hands-on experience with Braze, Iterable, or similar ESPs. • Experience in high-growth, product-led or subscription-based companies.
Benefits
• Paid Time Off (PTO) is explicitly stated in the job posting text provided. Therefore: PTO STATED • Remote work options are mentioned, indicating that remote work is an available option for this role; therefore: REMOTE WORK OPTIONS STATED
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