OKX - Product Manager / Director, Campaign Platform
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Responsibilities
• Drive Product Development • Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention. • Enhance ToB platform and data analytics functionalities to streamline internal operations and maximize efficiency. • Channel Growth Strategy • Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach. • Collaborate with channel owners to align platform capabilities with channel-specific growth levers and funnel requirements. • Identify high-potential channel opportunities and build product features that amplify channel performance at scale. • Analyze and Strategize • Evaluate growth activities (campaigns) and task performance metrics to identify actionable insights. • Continuously innovate and prioritize product capabilities to align with global markets' user growth strategies. • Build operation best practices to scale up growth activities' adoption and efficacy. • Collaborate Across Teams • Work closely with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to create synergies for user growth. • Stay Ahead of Industry Trends • Keep up with market trends and emerging technologies to inform product strategy and ensure competitiveness. • What We Look For In You • 3+ years of expertise in growth activity, mega sale, personal task, loyalty system, and platform products, with a proven track record of driving growth through innovative product solutions. • Decent understanding of data analysis, user research, and campaign performance metrics. • Exceptional communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects. • Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization. • Nice-To-Haves • Nice-To-Haves • Experience with SEO and/or ASO strategy, including keyword optimization, app store listing optimization, and organic growth levers.
Benefits
• L&D programs and education subsidy for employees' growth and development • Various team building programs and company events • Wellness and meal allowances • Comprehensive healthcare schemes for employees and dependants • More that we love to tell you along the process! • All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website. • If in doubt, please apply directly through our official careers website. • Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
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