• Own the distribution engine for company content, executive thought leadership, launches, webinars, reports, and event moments
• Build and run the founder/executive publishing rhythm on LinkedIn and other relevant channels
• Turn one strong long-form asset into multiple high quality distribution units rather than constantly asking the team for net-new material
• Own the company social calendar and keep it aligned to GTM priorities, not generic “engagement”
• Package technical content into formats buyers will actually consume: carousels, short-form posts, hooks, POV threads, short clips, quote cards, and event recaps
• Support field and ABM by amplifying event narratives before and after executive programs, conferences, and report
• Track social assisted traffic, engaged accounts, executive publishing cadence, and distribution efficiency
• Ideate and improve company's community engagement
• Build a lightweight employee-advocacy motion once the base system is working