Unknown - Field Marketing Manager (London)
Requirements
• 4–7 years of field marketing experience, preferably in B2B technology or developer-focused companies. • Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions. • Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination. • Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs. • Experience partnering closely with sales teams to support pipeline goals and regional priorities. • Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned. • Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented. • Familiarity with project management tools such as Asana or similar systems. • Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers. • Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools. • Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack. • Experience supporting partner or channel marketing programs. • Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline. • Experience supporting a company with an open source offering. • You do not need to know every tool on day one, but familiarity with common go-to-market systems will help you ramp quickly. This role may work across tools such as Asana, Salesforce, marketing automation platforms, ABM platforms, event platforms, and shared content systems.
Responsibilities
• Execute regional field marketing plans aligned to global strategy and EMEA priorities. • Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs. • Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through. • Partner with global marketing teams to localize campaign content and messaging for EMEA audiences. • Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners. • Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline. • Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation. • Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning. • Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.
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