doinstruct - Field Marketing Manager (f/m/x)

Remote - Germany3w ago

Remote EMEA Software Field Marketing Manager B2B

Requirements

• You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. • You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. • You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. • You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. • Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. • 🤩 What's different here • You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit.

Benefits

• 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. • The marketing team has just finished forming, so you're joining at a point where what you build sticks. • We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. • A real path to lead field marketing as we expand beyond a single market. • 📈 What success looks like • 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. • 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. • 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. • At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. • Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. • We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. • For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at [email protected].