protege - Marketing Producer
Requirements
• Today, you’re someone who wants to be the “super IC” who combines core marketing and growth fundamentals and first principles of the past decade and combine it with the next gen marketing tools of today to drive outsized results. You’re already experience with the marketing waves the future — such as narrative new media, agentic workflows, cross-channel campaign building, community building, and IRL activations, to name a few — and you want to join a scaling AI company that recognizes the asymmetric advantage this gives those that ride the wave accordingly. • Tomorrow, you might be a future head of marketing, leader of a core marketing discipline, or found your own company or launch a brand where content is a core differentiator. In preparation for that future, you’re excited to join a place where you can build your own personal brand in tandem with a scaling AI business, with a team’s invested in your development. You want to be pushed to do the best work of your life, while having the latitude for testing, developing, and scaling what that work could look like. • You use next-gen tools without throwing out a decade of hard-won fundamentals: ie. know your audience, tell a story that matters, earn distribution, and measure what moves the business. • You care whether your campaigns make a direct impact on business results — not vanity metrics • You love new media: you test new formats yourself, and you’re well versed in what hits online • You tried all the AI tools – and figured out what works for you & your team’s workflow • You’re a natural systems thinker at understanding how to combine different areas of marketing into a cohesive plan – you don’t hand things off to the expert, you expect to be the expert • You have creative itches that show up unexpectedly, whether at work or in hobbies • It’s not your first scaling startup experience • Proof you ship. Campaigns, assets, or systems you personally built, then what happened. • Strong writing + taste. Complex ideas made clear, written + visual + campaign cohesiveness w/ the channels. • First-principles judgment. You start with the audience and business goal, not a channel checklist. • Technical resourcefulness. Use AI to build — not just generate more copy. • Ownership from start-to-finish. Don’t need someone to look over shoulder, but know when to get leverage • Ambition without ego. You want direct feedback, high standards, and to discover your potential • Early-stage B2B, agency, growth, or GTM experience with broad execution responsibility. • A clear spike in campaigns, creative, growth, web, marketing operations, or automation. • Experience with technical audiences, AI, healthcare, events, or communities. • You don’t need to be great at everything. Bring range, a learning curve, and something we can build around. • Pass the Loved Ones’ Test • Always Find a Way • Go Fast and Grow Fast • Practice Kindness and Candor • Deliver Together • Own the Outcome. Hone the Craft.
Responsibilities
• Own campaigns from idea to impact: brief, copy, landing page, distribution, follow-up, and results. Sometimes, the right-sized campaign should go live in a day. Other times, it takes weeks of careful preparation. • Make good stories travel. Turn product, research, executive, and community insights into social, email, new-media, and partner-channel content that people actually want. You’re not just in charge of the content or the distribution – it’s your job to make sure the right content reaches the right people. • Connect the pieces. Bring events, community, content, and commercial follow-up together around a clear audience and goal. • Test what works. Run focused growth experiments across paid, organic, sponsorships, partnerships, and conversion—not every channel at once. • Build the machinery. Use data, agents, and automation to improve campaign production, targeting, tracking, and handoffs. Own the quality of what you ship. • Close the loop. Know what drove relevant engagement and commercial conversations, what wasted effort, and what to do next. • This is a builder’s role. You’ll orchestrate campaigns and roll up your sleeves to do it yourself. • What Success Looks Like • 30 days: You understand the business and own recurring work. • 60 days: You’ve shipped an integrated campaign and removed execution bottlenecks. • 90 days: You run a reliable campaign rhythm, have tested new growth opportunities, and make the whole team more effective.
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