grantstreet - Grant Street Group - Senior Content & Customer Marketing Manager
Requirements
• Experience marketing to state or local government audiences or working in GovTech. • Experience with customer reference, advocacy, NPS, client communications, or retention programs. • Familiarity with long, relationship-driven sales cycles and markets where credibility and customer proof matter more than hype.
Responsibilities
• Build and manage an editorial roadmap aligned with GSG’s priorities, deciding which stories to tell, for whom, and in what format. • Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content. • Create a repeatable process for identifying customer outcomes and proof points, then develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing. • Draw out strong points of view from GSG executives and subject-matter experts and turn their expertise into distinctive market-facing content. • Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS; own communications, response capture, analysis, reporting, and insight-sharing. • Establish lightweight standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement. • Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events, using engagement, conversion, pipeline influence, and customer participation data to improve the program. • ## You May Be a Great Fit If You • Have 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline, ideally in enterprise software or another complex market. • Have a portfolio that demonstrates both original thought leadership and credible customer storytelling—not only campaign copy or social posts. • Are an excellent writer, developmental editor, and interviewer who can make technical or operational subjects clear without flattening their substance. • Have built a content, advocacy, reference, or customer-engagement program from the ground up. • Exercise strong customer-facing judgment and can work directly with executives, Sales, Product, Client Success, and public-sector clients. • Create structure when inputs are ambiguous, stakeholders are busy, and approvals require persistence. • Have working knowledge of SEO and emerging answer-engine and AI-search practices, along with sound judgment about using AI to improve research and workflow. • Can manage multiple priorities and external contributors while remaining hands-on in the work.
Benefits
• We reward teamwork, professional excellence, and individual responsibility. Using the best collaboration tools available, we offer a technology-rich work environment that supports effective collaboration across remote and on-site settings. • There is some travel required to meet face‑to‑face with clients and colleagues: applicants should be comfortable with up to 10% travel for occasional team gatherings, conferences, company meetings, and select client or project visits. • If you’re passionate about your work, have an entrepreneurial spirit, and want to be part of a team of exceptional professionals, then Grant Street Group may be for you. • Expected Salary Range: $90,000 - $135,000/year • Recruitment Fraud Warning: • It has come to our attention that various individuals have been posing as Grant Street Group employees and contacting job seekers to schedule interviews and/or complete pre-interview screening questions. • All legitimate Grant Street Group positions require completing an application on our website before an interview. When you are contacted by Grant Street Group, all correspondence will come from an email address ending in “@grantstreet.com”. • The hiring process usually takes several weeks and begins with a phone or video interview. Grant Street Group will not ask you to use any platform other than Google Meet or Zoom to conduct an interview. We will not ask you to make payments or to provide your date of birth, social security number, or banking details during the interview process. • If you believe you have been a victim of recruiting fraud concerning Grant Street Group, please contact us at [email protected].
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