RapidFort, Inc. - Digital Marketing Analyst
Requirements
• Experience marketing cybersecurity, cloud security, DevOps platforms, infrastructure software, developer tools, or enterprise SaaS products. • Software supply chain security • Vulnerability management • Container security • Cloud-native architectures • Application security • Experience with account-based marketing (ABM) and enterprise demand generation. • Experience managing paid media budgets or working with agencies. • What Success Looks Like • Campaigns are launched quickly, accurately, and at high quality • Continuous improvement in campaign performance and conversion rates • Increased contribution to marketing pipeline and revenue • Strong alignment between execution and product marketing messaging • Ability to independently manage and optimize multiple campaigns • RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.
Responsibilities
• Hands-On Campaign Execution (Primary Focus) • Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication • Execute inbound and outbound demand generation programs aligned with overall campaign strategy • Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.) • Create and deploy emails, landing pages, forms, and workflows to support campaign execution • Translate product marketing content into campaign assets (ads, emails, landing pages, social posts) • Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas • Optimization & Performance Management • Monitor daily and weekly campaign performance and make real-time adjustments to improve results • Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates • Optimize campaigns for key metrics including CTR, CPL, MQLs, and pipeline contribution • Identify underperforming areas and take immediate action to improve outcomes • Marketing Operations & Execution Support • Manage campaign tracking, tagging, and attribution to ensure accurate reporting • Support lead flow processes including lead capture, scoring, routing, and nurturing workflows • Maintain and update marketing systems, lists, and audience segments • Work with tools and AI-driven platforms to identify and activate target audiences • Reporting & Insights (Supporting Strategy) • Build and maintain dashboards and reports on campaign performance • Provide regular updates on campaign results, insights, and optimization actions • Analyze funnel performance and identify opportunities to improve conversion rates • Cross-Functional Collaboration • Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns • Ensure campaigns align with product messaging, launches, and positioning • Support webinars, events, and partner campaigns to maximize lead generation • 2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred) • Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.) • Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce) • Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously • Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets) • Understanding of marketing funnels, lead generation, and conversion optimization • Strong written and verbal communication skills • Ability to thrive in a fast-paced, execution-driven environment • Bachelor’s degree in marketing, business, or related field
Benefits
• Compensation will be determined based on experience, skills, and alignment with role requirements. • In addition to base salary, RapidFort may offer: • Equity participation in a high-growth Series A cybersecurity company • Performance-based bonuses (role-dependent) • Medical, dental, and vision insurance • Paid time off and company holidays • Remote / flexible work environment • Professional development opportunities
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